Stacy Lynn Bourgeois Takes the Helm as Neighborly's New CMO to Boost Brand Strategy

Neighborly Welcomes Stacy Lynn Bourgeois as CMO

In a significant move, Neighborly®, the leading home services company globally, has officially appointed Stacy Lynn Bourgeois as its new Chief Marketing Officer (CMO) effective December 2. This appointment marks a strategic expansion of Neighborly's corporate leadership team, allowing Bourgeois to work closely with the CEO, Mike Davis, to elevate the brand's marketing strategies and customer outreach.

Stacy Lynn Bourgeois is known for her diverse experience in business and brand strategy, especially in customer insights, data analytics, and marketing technologies. As Mike Davis mentions, "Stacy Lynn brings a comprehensive array of experience that will be vital in helping us connect more effectively with our customers. Her innovative approach positions Neighborly to navigate an increasingly competitive environment successfully."

Bourgeois's career includes impressive stints in both franchised and non-franchised businesses. Her strategic mindset has been pivotal in driving significant growth, evidenced by her history of launching successful products across both digital and physical realms. This includes her time at Yum! Brands where she was also instrumental in implementing new marketing technologies.

Before joining Neighborly, Bourgeois held positions at Amazon, where she served as the Global Head of Product, Quality Operations for Amazon Renewed, in addition to leading initiatives for the U.S. Head of Musical Instruments. Her goals at Amazon involved enhancing the discoverability of preowned products while also focusing on improving customer experiences and operational efficiencies — a clear testament to her customer-centric philosophy.

Bourgeois expresses her excitement about joining Neighborly, asserting, “I am thrilled to be integrating myself with the incredible team that supports our franchise owners. The relationship customers develop with Neighborly and our brands is personal, and ensuring trust is essential in our business model. By truly listening to our customers and innovating our services, I aim to build lasting relationships backed by trust.”

Based in Irving, Texas, Bourgeois takes on her new role at a time when Neighborly is focusing intensively on same-store sales growth and enhancing methods to assist its franchise partners. Her twin experiences in managing both franchise and non-franchise sectors give her a unique perspective that is anticipated to drive value for both customers and business owners alike.

Neighborly operates over 30 brands and has more than 5,500 franchises. Serving over 14 million customers, the company is dedicated to improving and enhancing franchises' services through its innovative mobile app and online platforms. With Bourgeois at the helm of marketing, Neighborly aims to engage users even more effectively across 19 service categories, ensuring their trust is not only earned but celebrated.

As Neighborly prepares for the future, the appointment of Stacy Lynn Bourgeois is seen as a critical step towards refining its marketing efforts and enhancing the brand's connection with consumers. This adjustment coincides with Neighborly's larger mission to ensure its customers have reliable access to a broad array of services designed to repair, maintain, and improve their homes and businesses. With her innovative strategies and consumer focus, Bourgeois is expected to play a vital role in facilitating Neighborly's growth in a vibrant and rapidly evolving market.