#USA #Atlanta #Merger #INVNT #Nth Degree

INVNT® and Nth Degree: A New Era in Experiential Marketing

In a notable fusion of creative talent and strategic expertise, Nth Degree has announced that it will merge with INVNT®, a premier global brand storytelling agency. This collaboration aims at establishing a leading force in the live events landscape, catering to the escalating demand for experiential marketing from major brands across the globe.

A Vision for the Future

Nth Degree has long been recognized for its excellence in event design and execution. As the market for experiential services continues to expand rapidly, the integration with INVNT serves to further bolster their capabilities. This strategic merger connects INVNT’s creative prowess with Nth Degree’s logistical experience, promising an enriched platform for brands to narrate their stories dynamically.

John Hense, CEO of Nth Degree, expressed his enthusiasm for the partnership, stating, "We are thrilled to welcome INVNT and their talented team into the Nth Degree family. Together, we will not only amplify our narrative strategies but also enhance our executional strengths to meet the growing needs of global brands."

Strengthened Offerings for Clients

The new agency structure will operate under the INVNT name, combining the award-winning services of Nth Degree Events with INVNT's renowned creative offerings. This union positions the company to better address the contemporary demand for comprehensive agency services that seamlessly blend strategy, creative design, production, and operational logistics.

Kristina McCoobery, Global President of INVNT, highlighted the importance of this merger by stating, "Clients are increasingly looking for integrated agency partners that deliver exceptional service and accountability from concept to execution. This merger enhances our ability to meet that demand head-on."

Unlocking New Potential

This strategic alignment brings together a wealth of resources and expertise, creating significant advantages for clients in terms of brand storytelling and event experiences. With a collaborative approach, the newly formed agency will offer innovation-led solutions equipped with advanced sponsorship sales, content management, speaker coordination, and top-tier event operations.

Robert Lowe, Chief Client Officer of the combined agency, noted that the integration would cater effectively to the needs of their extensive clientele, which includes some of the most recognizable names in consumer and technology sectors.

A Commitment to Excellence

The agency will run two primary divisions, ensuring that both INVNT’s storytelling acumen and Nth Degree’s operational excellence are preserved. McCoobery, alongside key figures from Nth Degree Events, including Lowe and Lisa Ramsey, will spearhead the initiative aimed at expanding the agency’s reach and operational capabilities.

Backing by Shamrock Capital

This merger has also attracted support from Shamrock Capital, a private equity firm whose investment represents a significant commitment to the experiential marketing sector. With Shamrock's backing, both Nth Degree and INVNT are poised for continued growth and global reach, reinforcing their positions as leading players in the live events market.

About Nth Degree: Nth Degree is recognized worldwide for its exceptional services in trade shows, event management, and experiential marketing. With a presence in over 30 U.S. markets, the firm orchestrates thousands of notable events each year. For further details, visit nthdegree.com.

About INVNT: INVNT is an international agency committed to redefining brand storytelling through innovation. Hosting a wide-ranging global presence with offices in major cities worldwide, INVNT specializes in creating profound connections between brands and audiences. More information can be found at INVNT.com.

This merger not only signifies a shift in dynamics within the industry but also sets a new benchmark for experiential branding solutions as the era of integrated services draws near.