Shipley Donuts Welcomes Bill Leibengood as New CMO to Boost Brand Strategy

Shipley Donuts Welcomes New Chief Marketing Officer

In an exciting development for the beloved Shipley Do-Nuts, the company has recently appointed Bill Leibengood as its new Chief Marketing Officer. Known for being the nation's largest brand of freshly made donuts and kolaches, Shipley is determined to enhance its marketing strategies as it continues to expand its footprint across the United States.

Bill Leibengood brings over 25 years of extensive experience in the restaurant industry. Before this role, he was the Chief Marketing Officer at Houlihan's and held other significant positions at well-known chains such as Wingstop and Applebee’s. His robust background in marketing and operations leadership is expected to be invaluable as Shipley Donuts embraces its next growth phase.

A Vision for the Future

Flynn Dekker, the CEO of Shipley Donuts, has expressed high hopes for Leibengood’s role, stating that his deep expertise in marketing will play a key role in refining the company’s storytelling and creative initiatives. The brand, which has cherished its Texas roots for nearly 90 years, is on the verge of penetrating new markets and desires to provide a seamless and modern guest experience.

Leibengood’s immediate focus will be on developing comprehensive marketing strategies that not only boost same-store sales growth but also enhance digital engagement. The aim is to create cohesive and inviting marketing communications that resonate with customers across all platforms.

Continued Growth and Expansion

Under Leibengood's leadership, Shipley Donuts is set to embark on an era where disciplined marketing becomes paramount to its success. The brand is currently experiencing remarkable growth, having opened 35 new shops throughout 2025, marking a significant expansion into states such as North Carolina, Virginia, Tennessee, Alabama, Florida, and Georgia.

As the company seeks to strengthen its market position, Leibengood mentioned that data-driven decision-making will be critical. He aims to ensure that Shipley Donuts can meet consumers where they are, firmly establishing its status as the premier destination for donuts and kolaches in the nation.

Franchising Opportunities

With its ongoing expansion, Shipley Donuts is also opening its doors to new franchise opportunities. Qualified operators interested in being part of America’s fastest-growing donut and kolache brand can find additional information on their official website, ownashipleydonuts.com.

A Legacy of Quality

Founded in 1936, Shipley Donuts has a rich history built on a legacy of serving delightful fresh donuts and kolaches. With over 385 company-owned and franchised locations across 13 states, the brand is deeply ingrained in local communities, providing high-quality products to generations of satisfied customers. Recently ranked as No. 121 on Entrepreneur magazine’s Franchise 500® list and holding the top position in its category, Shipley continues to thrive with a keen eye towards the future.

To stay updated on the latest developments and earn rewards, customers are encouraged to follow Shipley on social media and sign up for the Shipley Rewards program on their website.

Bill Leibengood’s appointment marks a significant shift for Shipley Donuts as the company seeks not just to maintain its legacy but also to transcend into new markets with fresh strategies. As we eagerly watch how this experienced leader will shape the future of Shipley Donuts, the excitement among fans of the brand is palpable.

For more information on franchise opportunities and the latest news, visit Shipley Donuts.