#USA #San Francisco #Perricone MD #Next-Generation Keratin #Haircare Innovation

Perricone MD Ventures into Haircare

Perricone MD, renowned for its scientific approach to skincare for over a quarter of a century, is embarking on an exciting new journey by expanding into the haircare market. The brand, celebrated for its innovation and proven results in skincare, aims to address the specific needs of mature, dry, and damaged hair with a new haircare collection designed to restore vitality and health from root to tip.

The New Collection Details

This cutting-edge haircare line comprises four enriching products that work together to improve hair texture, shine, and manageability. Importantly, all products are sulfate-free and safe for color-treated hair, ensuring that they cater to a wide range of consumers. Here’s a closer look at each product:

1. Triple Keratin Repair Shampoo

This deeply cleansing shampoo does more than just clean; it nourishes and replenishes hair while transforming brittle strands into soft, glossy locks. Users can expect their hair to feel fuller and more resilient after use, thus rejuvenating their overall appearance.

2. Triple Keratin Repair Conditioner

Designed to hydrate and strengthen, this conditioner seals the hair cuticle with essential moisture. It promises to leave hair looking smoother and healthier, perfect for those battling dryness or damage.

3. Damage Defense Treatment Spray

This lightweight leave-in spray acts as a protective barrier, keeping hair hydrated while shielding it from heat, UV damage, and color fading. It’s ideal for consumers looking to maintain the life and vibrancy of their color-treated hair.

4. Intensive Moisture Repair Mask

Offered as a weekly restorative treatment, this mask is formulated to visibly strengthen fragile hair. It aims to enhance hair smoothness, bounce, and shine, making it a crucial addition to any haircare routine.

The Science Behind the Collection

At the heart of Perricone MD’s haircare line is the proprietary Next-Generation Keratin Complex. This unique combination of three forms of keratin mimics the hair's natural structure, boosting strength, reducing breakage, and protecting against color loss. Furthermore, it features an Encapsulated Bio-Tech Matrix enriched with amino acids that effectively remains on the hair for up to 24 hours. This ensures maximum reparative results, improving the thickness, volume, and elasticity of the hair over time.

In addition to keratin, the formulas are infused with hyaluronic acid, pro-vitamin B5, Vitamin C Ester, and rice protein. These enriched ingredients aim to provide advanced hydration and protective benefits, ensuring that hair not only survives but thrives with a smooth, healthy shine.

Expert Endorsement

Dr. Claire Wolinsky, a board-certified dermatologist, emphasizes the importance of maintaining proteins and hydration for overall hair health. She commends Perricone MD's new collection for its ability to address visible concerns like dryness and frizz while also working on a deeper level to fortify the hair’s natural structure over time.

A Strategic Move in Skincare

Jennifer Trovel, the Chief Marketing Officer at Perricone MD, articulates that this expansion is more than just diversifying their product lines; it’s an evolution of their brand in response to changing consumer needs. By introducing a scientifically-backed haircare collection, Perricone MD empowers individuals to approach their hair with the same care and intention found in their skincare routines.

Availability

The new haircare collection became available on September 16, 2025, through perriconemd.com with prices ranging from $25 to $35 for the respective products.

Conclusion

Perricone MD's transition from skincare to haircare not only reflects its commitment to scientific innovation but also showcases a holistic approach to personal care. With this new line, consumers can now experience the benefits of Perricone’s extensive skincare knowledge through their hair, ensuring comprehensive care that targets both skin and hair health alike.