Camp Bow Wow Celebrates 25 Years
Camp Bow Wow, a prominent player in dog daycare and boarding services, recently celebrated its 25th anniversary with an exciting brand refresh. This renewal includes a new tagline, 'Welcome to CampLife™,' which emphasizes the joyful relationship between dogs and their owners.
A New Look with a Timeless Message
The brand update features a modernized logo showcasing Scout, the beloved mascot who has represented Camp Bow Wow throughout its journey. The refreshed identity also includes an updated website and plans for facility improvements across all locations. Camp Bow Wow President Julie Turner commented on this significant milestone, stating, "For 25 years, Camp Bow Wow has been the place where friends are found, lives are enriched, and memories are made. Our refreshed brand look and feel reinforces our continued commitment to making every day about creating Happy Campers."
Survey Results Highlight Dogs' Social Lives
In line with its anniversary, Camp Bow Wow commissioned a national survey to delve into the bond between pets and their owners, revealing surprising findings about dogs' social lives. Conducted by Talker Research, this survey involved 2,000 pet parents across the United States, uncovering valuable insights:
- - A striking 54% of respondents believe their dogs possess distinct friend groups among other dogs.
- - Nearly two-thirds (63%) noted that their dogs interact with their furry friends more often than they themselves do with human companions.
- - A significant 81% of pet parents feel that their dogs exhibit a "very happy" demeanor when they reunite with their dog friends.
- - Furthermore, 79% agreed that both they and their dogs thrive during social interactions, while 92% of those who visit daycare frequently feel joy witnessing their dogs form friendships.
Erin Askeland, an animal health and behavioral expert at Camp Bow Wow, noted that these results underscore the importance of socialization for canine well-being. "Regular daycare significantly enhances a dog's physical and mental health, enriching their lives and reducing boredom-related issues at home."
Making 'Happy Campers' for a Quarter Century
Since launching in 2000, Camp Bow Wow has facilitated approximately 55 million dog visits, reinforcing its commitment to delivering high-quality care. The company remains steadfast in its mission to create 'Happy Campers' by ensuring maximum fun, safety, and support for both dogs and their owners.
Pet parents interested in providing socialization, exercise, and enrichment for their dogs can explore Camp Bow Wow’s offerings through the revamped website and discover their free first-day service.
About Camp Bow Wow
As a key player in the dog daycare and boarding industry, Camp Bow Wow operates over 220 locations across the United States and Canada. The company is dedicated to improving the lives of both dogs and their owners, ensuring exceptional care in a playful environment. Their services include personalized enrichment options, grooming, training, and an innovative Pawsitive Start Jr. Program focused on puppy development. Additionally, Camp Bow Wow supports the canine-loving community through the Bow Wow Buddies Foundation, which aids pet parents unable to cover certain veterinary costs. Camp Bow Wow falls under the Propelled Brands umbrella, recognized for its leadership in the franchising sector.