A Sweet Contribution to American History
At the annual gathering of the Heritage Chocolate Society held in Washington, D.C., Mars, along with AMERICAN HERITAGE® Chocolate, took a momentous step in celebrating and preserving American history by distributing six notable grants totaling $52,800. This initiative aims to bolster educational programs and research at various historic sites, museums, and educational establishments across the United States.
Grant Recipients
The recipients of this year's generous grants include a diverse array of organizations:
- - Peoria Public Schools and Western Illinois University (Peoria and Macomb, IL)
- - Levine Museum of the New South (Charlotte, NC)
- - National WWI Museum and Memorial (Kansas City, MO)
- - Fort Ticonderoga Association (Ticonderoga, NY)
- - The Montpelier Foundation (Orange, VA)
- - Historic Alexandria (Alexandria, VA)
These organizations play a pivotal role in studying and preserving the rich tapestry of America's history, with a particular focus on how chocolate has influenced cultural heritage.
A Legacy of Chocolate
Since the inception of the grant program in 2013, Mars has been at the forefront of supporting historic discovery and storytelling through the lens of chocolate. This initiative has facilitated community engagement, with nearly $700,000 awarded to support an impressive 69 grant projects involving 36 organizations across North America. The response underscores how chocolate is intertwined with the American narrative, providing a delicious yet significant addition to historical discourse.
Chocolate's Role in American Life
Gail Broadright, Senior Director of Premium Brands and Properties for Mars Snacking, highlighted the indispensable role that chocolate has played in American history. As the nation commemorates its 250th anniversary, it is crucial to recognize the institutions that illuminate our past. From its early use in households and taverns as a revitalizing drink to its status as a morale booster during military campaigns, chocolate’s story is as rich and varied as the ingredients that compose it. Once utilized as a form of medicine and even currency, chocolate has transformed into a beloved indulgence enjoyed in countless forms.
The Heritage Chocolate Society
Founded in 2003 by passionate advocate Forrest E. Mars, Jr., the Heritage Chocolate Society serves as a convergence point for leaders from esteemed historical sites and museums. This annual gathering is more than just a meeting; it fosters collaboration and ideation among experts dedicated to enriching the historical understanding of chocolate. The Society has pioneered several groundbreaking initiatives, including:
- - Products: The introduction of AMERICAN HERITAGE® Chocolate in 2006, inspired by 18th-century recipes.
- - Grants: Launching the Forrest E. Mars, Jr. Chocolate History Grant in 2013.
- - Publications: Producing notable books such as Chocolate History, Culture, and Heritage in 2009 and Great Moments in Chocolate History in 2015.
- - Educational Guides: Collaborating with National Geographic to produce educator resources promoting civic engagement among youth based on chocolate history.
About AMERICAN HERITAGE® Chocolate
The AMERICAN HERITAGE Chocolate brand was launched to educate the public about the diverse history of chocolate in America. With a flavor profile that harkens back to historical recipes, AMERICAN HERITAGE Chocolate is crafted to provide a unique way of enjoying this beloved treat. The product range includes Tasting Squares, Tablet Bars, Grated Chocolate, and Gourmet Hot Cocoa, all Rainforest Alliance Certified™ and free of preservatives. You can find these delights in over 50 gift shops at historic settings and online.
About Mars, Incorporated
Mars, Incorporated is a family-owned company dedicated to sustainable practices and community engagement. With a rich portfolio of brands and a commitment to its principles of quality and responsibility, Mars continues to shape the snacking and pet care industries worldwide. Notable brands under Mars include SNICKERS®, DOVE®, and now Kellanova's Pringles® and Pop-Tarts®. The company operates globally, focusing on developing innovative solutions that make a positive impact.
To delve deeper into their chocolate products and legacy, feel free to visit
AMERICAN HERITAGE Chocolate online and explore Mars’ broader initiatives at
Mars, Incorporated.