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Expression of Pride: GUESS Watches' Pride Capsule Collection

GUESS Watches has made a significant mark with its latest release—the Pride Capsule Collection, a series featuring three unique timepieces dedicated to celebrating love, individuality, and connection. Initially unveiled on June 15, 2026, this collection aims to embody the spirit of pride while supporting a noble cause.

At the heart of this collection is GUESS's enduring partnership with The Trevor Project, an organization renowned for its tireless efforts in providing crisis intervention and suicide prevention resources for LGBTQ+ youth. To bolster this vital mission, GUESS Watches committed to donating $25,000 to the nonprofit, highlighting the brand's commitment to social responsibility.

Celebrating Every Shade of Love

The Joy Watch

The Joy watch stands out with its bold design featuring a 39mm gold-tone multifunction dial that shimmers with glitzy embellishments. Its bezel is adorned with an array of baguette-cut crystals, framed by delicate pavé-set accents. A striking rainbow-striped silicone strap adds a celebratory touch, encapsulating a spirit of pride and joy, making it a statement piece that encourages self-expression.

The True Watch

In line with the theme of authenticity, the True watch boasts a luminous gold-tone case embellished with a full spectrum of rainbow crystals. This design merges beauty with functionality, offering a champagne sunray dial that enhances its charm. With a smooth white silicone strap, it represents a modern take on pride—joyful and unapologetic.

The Venix Watch

Lastly, the Venix silhouette embraces a fully transparent aesthetic, allowing every detail to shine through. The 42mm clear case features sculpted lines and a vibrant gradient frame that exudes energy. Accompanied by a clear silicone strap with contrasting stitching, this watch beautifully symbolizes openness and connection.

Brett Gibson, President and Chief Commercial Officer of GUESS Watches, expressed the brand's philosophy, stating, "At GUESS, we believe style is a powerful form of self-expression. This Pride Capsule Collection is a celebration of identity, love, and belonging—through our support of The Trevor Project, we're honored to help amplify resources that truly make a difference."

Symbol of Solidarity

Wearing a GUESS watch from this collection is more than just accessorizing; it's about showcasing solidarity, promoting self-expression, and embracing authenticity. These striking timepieces are not only designed to capture attention but also to inspire conversations around identity and inclusivity.

As GUESS Watches continues to innovate and expand its fashion-forward designs, they remain committed to making a positive impact within the communities they serve.

With each watch sold, the Pride Capsule Collection reaffirms that every shade of love matters, and each new day is an opportunity to celebrate it boldly. In partnership with The Trevor Project, GUESS Watches demonstrates that timepieces can say much more than the time—they can be symbols of hope and support for those who need it most.

In conclusion, the Pride Capsule Collection by GUESS Watches is more than just a line of watches; it's a heartfelt intention to uplift and empower individuals within the LGBTQ+ community, illustrating that love wins, and style thrives when it embraces diversity. For everyone who chooses to wear these watches, they are not just marking time but are part of a movement that shines a light on acceptance and acknowledgment.