SNDL Unveils Rise Rewards Loyalty Program for Customers Across Canada

SNDL Launches Rise Rewards Loyalty Program

SNDL Inc. is thrilled to announce the introduction of its innovative Rise Rewards loyalty program, which launches on April 22, 2025. The program aims to enhance customer experience at all Value Buds locations in Alberta, Ontario, Saskatchewan, and Manitoba, allowing shoppers to save more and gain more with every visit.

Enhancing Customer Value

Tyler Robson, President of Cannabis at SNDL, expressed the company's commitment to a consumer-focused experience. He highlighted that the Rise Rewards program is a significant addition that provides greater value by offering exclusive member pricing and a user-friendly points system. Customers will earn points each time they shop, reinforcing SNDL's dedication to affordability and customer satisfaction.

This new initiative not only enriches the shopping experience but also aims to make Value Buds a preferred choice for consumers. Robson stated, "Our goal is to give people more reasons to choose Value Buds—every week, every visit."

Sustainability and Customer Engagement

A unique aspect of the Rise Rewards program is its focus on sustainability. Customers can also earn points by participating in a recycling initiative, reflecting SNDL's commitment to both environmental responsibility and customer appreciation. This approach aligns with modern consumers' values, who increasingly seek brands that prioritize sustainability.

Future Plans for Expansion

SNDL plans to leverage insights obtained from the Rise Rewards program to fine-tune pricing strategies and marketing efforts. This not only helps in catering to the immediate needs of customers but also positions SNDL for future growth and expansion. The company aims to broaden the initiative across its retail banners, ensuring a consistent and enhanced shopping experience for all customers.

Signing Up for Rewards

Customers eager to sign up for this rewards program can do so by visiting www.riserewards.com. The program is open to individuals aged 19 and older (18 and older in Alberta), and importantly, no purchase is required to participate. This accessibility emphasizes SNDL's goal of fostering a broad community engagement through its rewards initiative.

About SNDL Inc.

SNDL Inc. stands as one of the largest vertically integrated cannabis firms in Canada. The company operates a variety of retail banners, including popular names like Ace Liquor and Liquor Depot, in addition to Value Buds. SNDL focuses on providing a comprehensive range of cannabis products through its retail outlets across Canada, ensuring that customers enjoy quality choices.

Rather than simply providing products, SNDL aims to create a vibrant community around its brands, engaging consumers and fostering relationships.

Embracing Forward-Looking Goals

This announcement is not merely a step forward for SNDL; it reflects a broader commitment to adapting to changing market dynamics. The Rise Rewards program represents an essential strategy to enhance customer loyalty and address the evolving landscape of consumer preferences in the cannabis industry. With ambitious plans for growth, SNDL is prepared to meet the challenges of a competitive market while continually enhancing its service offerings.

For more information on SNDL and its latest initiatives, visit www.sndl.com.