#USA #New York #Laura Geller #Who Hasn't? #mature beauty

Laura Geller's Transformative 'Who Hasn't?' Campaign

Laura Geller Beauty, a pioneering force in the cosmetics industry dedicated to empowering mature women, has officially launched its impactful campaign titled 'Who Hasn’t?'. This exciting initiative is not just a marketing strategy; it aims to reshape the narrative around aging, breaking down societal stigmas that surround it. In conjunction with their digital rollout, this campaign proudly features a lineup of accomplished female founders who share candid reflections on the shared struggles of aging. From conversations about gray hairs to the complexities of choosing the right skincare, the campaign invites women, especially those aged 40 and above, to openly embrace their experiences and vulnerabilities.

The campaign exemplifies a powerful collaboration with female leaders such as Linnie Gold of Nosh NYC, Renee Greenstein of Women With Control, Ami Richter of Lug, and Maria McCool of Calista Tools, who collectively address the challenges that come with aging. Laura Geller, the founder of the beauty brand, emphasizes that aging should be celebrated rather than feared, advocating for a culture where vulnerability fosters connectivity and empowerment.

The promotional content for the 'Who Hasn’t?' initiative has made its way onto various digital platforms, including a dynamic video featuring the aforementioned female founders, available on Laura Geller's website and across social media. The video showcases personal stories that resonate profoundly with women everywhere. Each founder recounts relatable and often heartfelt tales that highlight the reality of aging, paving the way for more meaningful discussions among women.

In addition to the campaign launch, Laura Geller Beauty has reignited its partnership with ULTA, ensuring mature beauty is easily accessible. Select products from the brand, including bestsellers such as the Baked Balance-n-Brighten Color Correcting Foundation and the Baked Blush-n-Brighten Marbleized Blush, are now available on Ulta.com. This collaboration reinforces Laura Geller’s mission to ensure that beauty remains inclusive for women of all ages, especially those seeking products tailored to the nuances of aging skin.

The launch of the 'Who Hasn’t?' campaign is just the beginning as Laura Geller Beauty aims to cultivate a community where women feel encouraged to share their stories using the hashtag #WhoHasn’t. This initiative invites women globally to reflect on their own experiences with aging, promoting a shared understanding and creating a supportive environment. The movement challenges the misconception that success equates to confidence, revealing through authenticity that even leaders face their own insecurities.

Celebrated makeup artist Laura Geller founded her namesake brand in 1997, prioritizing the empowerment of women through beauty. Renowned for its artisan-crafted baked makeup, the brand offers exceptional coverage formulated specifically for mature skin. Recognizing the unique needs of mature women, Laura Geller Beauty has consistently featured women over 40 in its advertising campaigns since 2021, shaping a more inclusive and realistic representation of beauty.

In conclusion, the 'Who Hasn’t?' campaign marks a significant step towards redefining the aging narrative, encouraging women to embrace their journeys with confidence and grace. As Laura Geller states, "We believe aging is a celebration," the brand continues to advocate for authenticity, inclusivity, and empowerment through this transformative initiative.