Hisense Shines Brightly as Official Partner of CHINA NIGHT in Cannes

Hisense's Dazzling Presence at Cannes

At the prestigious 78th Cannes Film Festival, held from May 14 to May 15, 2025, Hisense, a leader in consumer electronics and home appliances, proudly served as the official partner for CHINA NIGHT. The event transformed the famous Plage des Palmes into a vibrant exhibition of smart living, high-end entertainment, and refined design, showcasing next-generation technologies at the heart of the global film scene.

As film industry elites walked the red carpet, a striking 100-inch U7 series television captured each moment in stunning detail. With its Mini-LED Pro backlighting and Hi-View AI Engine PRO, the TV offered precise local dimming, exceptional brightness, and cinematic contrasts. This provided a vivid viewing experience worthy of the glamour of Cannes. Nearby, two 65-inch models displayed curated film trailers brought to life through AI-driven contrast enhancement and incredibly vibrant color reproduction.

During the wine reception, guests savored perfectly chilled vintages stored in the ASKO wine cooler, featuring three independent temperature zones, wooden shelves accommodating up to 190 bottles, UV-filtered glass, soft LED shelf lighting, and an RGB-lit serving area. This combination of functionality and style allowed for a sophisticated wine experience. Thanks to integrated Vivino support, guests could browse and select wines directly from the surface of the cooler.

The C2 Ultra TriChroma Laser Mini-Projector further elevated the ambiance, delivering 4K images with 3,000 ANSI lumens, effectively transforming the lounge into an intimate cinema under the stars. This technology ensured that every detail was captured and presented in the best possible light.

On May 14, Hisense showcased its PX3-PRO TriChroma Laser Projector at the China Film Forum during CHINA NIGHT, giving guests a glimpse into its minimalist design and advanced projection technology. By integrating its flagship products into the memorable moments of CHINA NIGHT, Hisense enhanced the guest experience, reinforcing its commitment to delivering cutting-edge technology and refined design to discerning audiences worldwide.

Founded in 1969, Hisense has grown to become a globally recognized leader in household appliances and consumer electronics, with operations in over 160 countries. The brand focuses on providing high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks as the second largest TV manufacturer worldwide (from 2022 to 2024) and holds the number one position in the 100-inch and larger TV segment (from 2023 to 2024).

Being the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships, establishing connections with audiences around the world. The brand's innovative products and striking designs exhibited during Cannes exemplify its dedication to excellence in the consumer electronics market.

For more visual insights, check out the images linked here: Hisense Shines in Cannes and Hisense PX3-PRO TriChroma Laser Projector.