#Japan #Tokyo #SANYO #CAST: #CAST COLON

Introduction of 'CAST COLON'

Sanyō Shokai, well-known for its women’s brand 'CAST:', has launched a fresh line called 'CAST COLON', aimed primarily at modern working women. This strategic move includes efforts to expand into commercial facilities, enhancing their retail presence beyond traditional department stores. Starting from October 15, 'CAST COLON' is now available for purchase on the official Sanyō Online Store.

Background of the Launch

In April 2025, Sanyō Shokai announced its medium-term management plan that focuses on diversifying its channels, including enhanced retail in department stores as well as fashion buildings and shopping centers. By 2024, the existing 'CAST:' line, marked by its accessible designs and functionality, saw a robust sales increase of over 10% from the previous year. The new 'CAST COLON' line represents a strategic step towards tapping into the expanding market of commercial facilities, catering to both the current customer base and potential new clients.

The Concept Behind 'CAST COLON'

The 'CAST COLON' line is designed to serve as practical workwear for professional women, featuring staples such as jackets, shirts, and coordinated sets. The line introduces three primary style directions: trend-focused, official, and casual wear. Notably, prices are set 10-20% lower than those of 'CAST:', making the pieces more accessible to consumers.

The brand targets fashion-conscious professionals, incorporating accessories such as bags and jewelry for complete outfits. The new line emphasizes the versatility of its offerings, ensuring that items are not just stylish but also practical for the modern, busy woman.

Product Highlights

• - Tweed Vest: ¥33,000
• - Sleeve Tuck Blouse: ¥19,800
• - Tweed Tuck Form Pants: ¥26,400
• - 2-Way Knit Poncho: ¥26,400 (available from November 1)
• - Sleeve Tuck Blouse: ¥19,800
• - Tuck Gathered Check Skirt: ¥26,400

Various products feature functional elements that allow for easy care, catering to daily wear without the constant worry of maintenance. For example, a well-crafted jacket can be simply thrown on for an instant polished look.

Store Launch and Availability

To kick off this line, 'CAST COLON' will feature prominently in a series of pop-up stores, leading to its full retail launch in Spring-Summer 2026. The pop-up store at Tamagawa Takashimaya S.C. from September 3 to September 30, showcased the line in a way that brought immediate visibility to the new offerings.

Future pop-up store locations include:

• - JR Nagoya Takashimaya: 5th Floor, October 15-21
• - Kashiwa Takashimaya Station Mall: 4th Floor, November 11-20
• - LOVELESS Stores: October 15-26, with permanent offerings following.

'CAST:' Brand Overview

'CAST:' was established in the Autumn/Winter season of 2019, focusing on high utility clothing. Its aim is to adapt to changing societal environments and value systems, appealing to a demographic primarily aged 30-40. The successful reception of 'CAST:' allowed Sanyō Shokai to reposition the brand as a key business pillar in its portfolio.

As the brand goes forward, 'CAST COLON' is poised to be a significant addition, integrating fashion sensibility with utility for the contemporary urban woman's wardrobe.

Conclusion

With 'CAST COLON', Sanyō Shokai is set to redefine professional attire for women, blending style and functionality in a market that continues to evolve. The response to these new designs will be closely monitored as the brand seeks to establish its foothold in the competitive landscape of workwear fashion.