#Japan #Tokyo #SUS amenity #i-Goods #Bamboo toothbrush

Elevating Hospitality with Eco-Friendly Bamboo Toothbrushes

As sustainability becomes a focal point in the hospitality industry, i-Goods Co., Ltd., headquartered in Shibuya, Tokyo, is leading the charge with its brand "SUS amenity." This brand specializes in eco-friendly amenities for hotels and inns, and is set to launch a revamped line of bamboo toothbrushes in late October 2025. The line includes three different variations: the "SUS Organic Tooth Brush (Regular/Small)" and the "SUS Organic Tooth Brush -Mini-." This upgrade not only enhances the product's functionality but also aligns with the growing demand for sustainable products in hospitality.

The Exciting New Features

1. Improved Cleaning with Tapered Bristles

The Regular and Small toothbrushes have undergone a significant transformation, moving from a round bristle design to an innovative tapered bristle tip. This new design allows for a more effective cleaning experience, reaching even the tiniest gaps between teeth. The bristles are designed to be gentle yet efficient, providing an optimal balance of softness and cleaning power. The handles remain made from sustainable bamboo, ensuring that the toothbrushes are both functional and eco-friendly.

2. Child-Friendly Design with the Mini Toothbrush

Targeting family-oriented guests, the Mini version of the bamboo toothbrush has been redesigned with a rounder handle, making it easier for children to grip and maneuver. Like its larger counterparts, this mini toothbrush employs the tapered bristle technology, making it suitable for young mouths. Additionally, the bristle hole count has been adjusted from 32 to 29 for a more child-friendly fit, ensuring a comfortable and effective brushing experience for kids.

This redesign is not merely functional; the packaging features a playful bear icon, aligning with the brands of their children’s amenities like the "SUS Corn Tooth Brush -for KIDS-" and the "SUS Body Sponge-for KIDS-", making it an appealing choice for younger guests.

Commitment to Sustainability

SUS amenity has a strong commitment to creating high-quality amenities utilizing eco-friendly materials. Previous products have already contributed to the branding of numerous hotels and inns, emphasizing design that highlights the natural beauty and texture of the materials used. The toothbrush, being a frequently used amenity during a guest's stay, directly influences customer satisfaction and the overall impression of hospitality facilities.

The latest renovations have retained the natural charm of bamboo while also enhancing usability based on feedback from customers. Improvements in the design, including bristle counts and packaging aesthetics, further strengthen SUS amenity's dedication to the core principles of quality and sustainability.

Moving forward, i-Goods will continue to support hotels and inns in boosting their brand values and promoting sustainable practices through premium eco-friendly products. They aim to respond to the rising demand for sustainable practices in the hotel industry, ensuring that their offerings remain innovative and environmentally conscious.

Product Overview

• - SUS Organic Tooth Brush (Regular/Small):

- Sizes: Regular (180mm length, 13mm handle), Small (180mm length, 10mm handle)
- Material: Bamboo handle with nylon bristles
- Minimum Order Quantity: 250 pieces
- Packaging: Individual craft box
- Product Page

• - SUS Organic Tooth Brush -Mini-:

- Size: 145mm length, 13mm handle
- Material: Bamboo handle with nylon bristles
- Minimum Order Quantity: 250 pieces
- Packaging: Individual craft box
- Product Page

Through these thoughtful iterations, i-Goods is setting new standards for quality and sustainability in hospitality amenities, proving that eco-conscious products can harmoniously marry functionality with style.