White Claw Launches ClawTails: A New Twist on Classic Cocktail Flavors

Exciting Launch of ClawTails by White Claw



White Claw®, the leading name in hard seltzers, is set to transform the drinking experience with its latest innovation, ClawTails™. This new product line offers a refreshing take on traditional cocktail flavors, delivering a high-quality drinking option in a convenient can.

These premixed beverages, inspired by classic cocktails, come in four delightful varieties: Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai. Each flavor is uniquely crafted through White Claw’s innovative Cold Wave Filtered™ process, ensuring a smooth taste that avoids the pitfalls of artificial sweeteners.

The Perfect Balance of Flavor and Convenience



What sets ClawTails apart is their ready-to-drink nature. Consumers can savor the classic cocktail experience without the hassle of mixing ingredients or dealing with messy preparation. With an alcohol content of 7% alc./vol., these drinks promise a sophisticated option perfect for any social gathering.

Kevin Brady, Vice President of Marketing at Mark Anthony Brands Inc., describes ClawTails as a revolutionary product, designed to elevate any occasion. He remarks, “ClawTails is an entirely new way to enjoy every social gathering with a line of drinks that offers a fun and refreshing twist on the classics.”

A Flavor for Everyone



1. Strawberry Cosmo: A lively and fruity rendition of the classic cosmopolitan, boasting a bright strawberry flavor that delights.
2. Mango Margarita: A deliciously tropical take on the iconic margarita, transporting your taste buds to a sunny destination.
3. Blackberry Mojito: A smooth blend of fresh mint and rich blackberry flavors, providing a refreshing balance.
4. Tropical Mai Tai: Bursting with citrusy goodness, this version captures the essence of an island getaway in every sip.

ClawTails aim to redefine happy hours, making them accessible at any time. Whether it’s a casual lunch, an impromptu gathering with friends, or a spontaneous celebration, these drinks promise to add a spirited touch to every event.

All ClawTails varieties are crafted with real juice and contain no artificial sweeteners, appealing to health-conscious consumers who still want to enjoy indulgent flavors.

Available Now



Currently, ClawTails are rolling out across the U.S., offered in 12oz cans in variety packs as well as 19.2oz single cans for the Strawberry Cosmo and Mango Margarita flavors. Fans looking to try these refreshing new drinks can locate them at local retailers or through the White Claw website.

As the landscape of ready-to-drink beverages continues to evolve, White Claw’s ClawTails stands out for its approach that combines quality ingredients, convenience, and exciting flavors. Follow @WhiteClaw on social media to stay updated on their latest offerings and promotions. Remember to enjoy responsibly and raise your drink to new experiences!

For more information, visit WhiteClaw.com.

Topics Consumer Products & Retail)

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