RudderStack Celebrated as Emerging Leader in Snowflake’s Marketing Data Stack Report 2026

RudderStack Receives Recognition in Snowflake's Marketing Data Stack Report

On October 1, 2025, RudderStack announced a significant milestone, being recognized by Snowflake as an influential presence in the Analytics & Measurement for Data Capture & Customer Analytics category in their Modern Marketing Data Stack report for 2026. This acknowledgment positions RudderStack as an emerging leader among companies influencing customer analytics in an increasingly AI-driven landscape.

In its fourth annual edition, Snowflake's report assesses the technological innovations adopted by its clients. It also evaluates how AI, privacy concerns, and data gravity continue to shape the dynamics of marketing technology across thirteen categories. With over 11,100 customers analyzed, RudderStack’s emphasis on customer analytics has drawn attention as a crucial player to watch.

“It’s an honor to be named a company to watch in Snowflake’s 2026 report,” stated Soumyadeb Mitra, CEO of RudderStack. “Our focus is on deepening our collaboration with the Snowflake AI Data Cloud, equipping our joint customers with the tools necessary to make informed, data-driven decisions.”

The tight integration of RudderStack with Snowflake allows marketing and analytics teams to accelerate their data utilities, providing instant access to clean, compliant, and complete data. This comprehensive ecosystem enables teams to transmit behavioral data from diverse sources to Snowflake in real-time, leading to robust customer profiles and empowering a range of advanced use cases from predictive analytics to personalized customer experiences.

Denise Persson, Chief Marketing Officer at Snowflake, also commented on this recognition, remarking, “RudderStack has firmly established itself as a key player in the Analytics & Measurement for Data Capture and Customer Analytics sector, rising to meet the rapid evolution of market demands.” Going forward, the collaboration aims to expand RudderStack's capabilities within the Snowflake AI Data Cloud.

Prominent industry players like Wyze, a key player in smart home technology, have capitalized on this partnership to redetermine their customer data strategies. Utilizing RudderStack together with Snowflake has allowed Wyze to streamline its branded personalized strategies. By implementing RudderStack Profiles alongside the AI Data Cloud, Wyze unified their scattered customer data, resulting in enriched 360-degree customer profiles. This transformation led to a tripling of campaigns driven by machine learning models and significantly enhanced customer experiences.

Wei Zhou, Director of Engineering at Wyze, expressed satisfaction with the collaboration, noting, “When you have the power of RudderStack and Snowflake combined, you experience rapid advancements in deploying machine learning models—thanks to clean data and insightful user features.”

RudderStack stands out as a pioneering force in elevating the standard for handling and analyzing customer data. Through its innovative, cloud-native infrastructure, it provides enterprises with the tools needed to collect and manage event data in real time securely. This infrastructure promotes complete ownership over data, ensuring seamless operations while adhering to strict compliance and quality standards.

Companies leveraging RudderStack are experiencing surging benefits rapidly ranging from effective AI/ML implementations to optimized marketing expenditures and enhanced customer experiences. Renowned companies like Footlocker, Glassdoor, and Allbirds have all adopted RudderStack solutions to stay ahead in a competitive landscape.

For those interested in further exploring the technologies powering RudderStack’s success and the insights from Snowflake's 2026 report, more information is available at RudderStack’s official website.

As the marketing technology space evolves, it will be intriguing to observe how enterprises like RudderStack adapt and lead this transformation driven by data and artificial intelligence.