Mutual of Omaha's Wild Kingdom and Chia Pet Launch Inspiring Collection

Reconnect with Nature: Mutual of Omaha's Wild Revival Collection



In an era where digital distractions dominate, the essence of connecting with nature often feels lost. However, a new collaboration is rekindling that bond for families across the nation. Mutual of Omaha's Wild Kingdom, a beloved nature program with a rich legacy of wildlife storytelling, has joined forces with Chia Pet®, the iconic plant-growing novelty that has captured hearts since the 1970s. The result: the Wild Revival Collection, a limited-edition series designed to inspire families to cherish and protect our natural world.

Celebrating Conservation Through Fun


The Wild Revival Collection features five Chia Pets each representing a unique animal species renowned for significant conservation stories. Beyond just being a quirky plant growth kit, each Chia Pet aims to teach families about the importance of wildlife stewardship through hands-on experiences at home.

Featured Species


1. American Bison: Once on the brink of extinction, the American bison has staged a remarkable comeback, symbolizing the power of conservation efforts.
2. Red Panda: With habitat loss threatening their survival, red pandas remind us of the collaborative efforts essential for protecting their homes.
3. Sea Otter: Hunted nearly to extinction, the sea otter's resurgence along North America's coastlines reflects the positive impact of sustained conservation endeavors.
4. Sea Turtle: These ancient mariners have navigated the oceans for millions of years. Thanks to conservation efforts, some populations are finally rebounding, though challenges remain.
5. Bald Eagle: Once endangered, the bald eagle presents a huge success story for American conservation, highlighted by successful recovery programs.

Each package comes complete with educational insights about the animal featured, promoting an understanding of their ecosystems and the urgent calls for conservation that accompany them. This combination of fun and education is what makes the Wild Revival Collection a perfect tool for families aiming to kindle curiosity and foster meaningful discussions about wildlife at home.

The Power of Shared Experiences


Research by Mutual of Omaha's Wild Kingdom indicates that the foundation of many individuals' love for nature stems from simple, formative childhood experiences. Yet today, many children are missing these crucial opportunities. The Wild Revival Collection seeks to bridge this gap by encouraging families to engage in experiences that nurture a deeper connection to the environment.

Jennifer Wulf, Vice President of Brand Marketing at Mutual of Omaha, expresses, "For many of us, Wild Kingdom is a cherished family tradition. We’re proud to continue that legacy while providing a fun platform for families to explore wildlife together.”

Contributing to Conservation Efforts


The mission doesn't end with engagement. To further enhance the impact, Mutual of Omaha’s Wild Kingdom commits to donating a portion of the proceeds from every Wild Revival Collection Chia Pet sold to the Association of Zoos and Aquariums (AZA). This non-profit organization plays a vital role in coordinating conservation efforts across the globe through its SAFE (Saving Animals From Extinction) program. This initiative aims to protect threatened species and restore their habitats.

Availability


Beginning today, the Wild Revival Collection can be pre-ordered through Chia.com, with additional availability on Amazon.com and various accredited AZA locations throughout the U.S. This initiative not only serves as a unique gift opportunity but also as an avenue for families to engage collectively in the pressing issue of wildlife conservation.

In conclusion, the Wild Revival Collection by Mutual of Omaha's Wild Kingdom and Chia Pet presents a wonderful chance for families to rekindle their connection to nature. By merging fun, education, and action, this collection aims to inspire the next generation of wildlife advocates.

Topics People & Culture)

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