Bath Concepts Unveils Rebranding in Celebration of 25 Years of Excellence

Bath Concepts: A Legacy of Craftsmanship and Progress

Bath Concepts, recently rebranded from BCI Acrylic, has reached a remarkable milestone—its 25th anniversary. This family-owned enterprise, which began as a modest operation in 1999, is now recognized as North America's leading bathroom remodeling manufacturer. The company is headquartered in Libertyville, Illinois, and has witnessed immense growth, evolving into a network that supports over 1,200 dealers across the United States and Canada.

The Journey from Garage to Industry Leader

Founded by Scott Rosenbach, a hands-on installer who transformed his passion into a thriving business, the inception of Bath Concepts came from humble beginnings. With dedication and hard work, Rosenbach's vision garnered success, allowing the establishment of three facilities in Libertyville and plans to develop a new campus twice the current size. Over these years, the company has built a reputation characterized by integrity and innovation, striving to enhance homeowner experiences through quality bathroom solutions.

Celebrating a New Identity

With the milestone anniversary, Bath Concepts has launched a refreshed identity that encapsulates its commitment to craftsmanship and customer trust. The updated brand signifies not just a new name, but an evolution toward offering customizable, high-quality bath and shower solutions designed with the customer in mind. This shift recognizes the company's growth and aims to make bathroom remodeling more accessible and smarter for homeowners everywhere.

As part of this transformation, Bath Concepts emphasizes design flexibility, efficient installations, and innovative products. Their dealers are now proudly recognized as Bath Concepts Authorized Dealers, uniting the brand under a contemporary, consumer-focused banner.

Expanding Offerings and Innovation

Over the past two decades, Bath Concepts has significantly broadened its product lineup. Customers can now find an extensive range of offerings including replacement tubs, showers, walk-in bathtubs, wall systems, bases, and various accessories— all backed by a solid warranty. The company's dedication to innovation is evident in products like the Liquid Accents shower door collection and PuroStone solid surface technology.

In addition, their consumer-facing brands, Bath Planet and Luxury Bath, continue to flourish under the Bath Concepts umbrella. Bath Planet products have been recognized with the Good Housekeeping Seal annually since 2010 and have recently earned the Good Housekeeping Home Reno Award for the years 2025 and 2026. On the other hand, Luxury Bath products boast Microban® antimicrobial protection, ensuring longevity and cleanliness, and provide an array of premium design options.

A Future Built on Trust and Quality

Bath Concepts' growth trajectory has seen the company triple its business footprint over the past five years, capturing increased market share every quarter. This success is attributed to a consistent reputation for reliability and American-made quality that resonates with consumers. As the company commemorates its 25 years of operation, it’s clear that Bath Concepts remains committed to enhancing the remodeling experience and maintaining high standards of craftsmanship.

For more information on Bath Concepts and its innovative solutions, visit www.bathconcepts.com.

About Bath Concepts

Founded in 1999, Bath Concepts is North America's premier bathroom remodeling manufacturer. The company is dedicated to creating customizable and affordable bath and shower solutions that emphasize beauty and durability. The continued focus on innovation allows Bath Concepts to redefine the remodeling experience while supporting a robust network of dealers. To learn more, visit www.bathconcepts.com.