New Colorful Drinks Make Afternoon Tea at Monterosso in Shibuya a Fan's Delight

A Vibrant Afternoon Tea Experience at Monterosso

Monterosso, an Italian restaurant located in the heart of Shibuya, is poised to offer a delightful experience for fans of all kinds with its new afternoon tea service starting July 6, 2026. Known for its fresh seafood sourced directly from fisheries and herbs cultivated in its own farm, Monterosso is set to add a colorful twist to the traditional afternoon tea experience. This new service, named the "Fan Activity Afternoon Tea – Colorful Drinks & Unlimited Café Set" is priced at 3,000 yen (tax included).

Embracing fan culture with a colorful twist

In recent years, the phenomenon of "oshikatsu" (fan activities) has grown tremendously, with followers cherishing their favorite artists, characters, or brands by incorporating their designated colors into their everyday items. Photographers, card collectors, and plushie enthusiasts have come together to celebrate this culture by capturing moments that harmonize their favorite colors with delightful culinary creations. This unique fusion of gastronomy and fandom finds its perfect platform at Monterosso.

With the introduction of afternoon tea that allows patrons to choose their drink color based on their favorite theme, Monterosso is embracing this trend significantly. The new menu includes a selection of colorful drinks complemented by photo opportunities to showcase personal items like acrylic stands, trading cards, plush toys, and badges—all of which can be arranged beautifully for memorable snapshots.

The booming market of fan activities

The popularity of "oshikatsu" has led to an estimated population of 14 million engaged in such activities and a staggering market size of approximately 3.5 trillion yen. On average, fans spend around 210,000 yen annually pursuing their interests—marking a new consumer behavior that is growing rapidly.

On a similar note, the afternoon tea market itself is flourishing, estimated to be worth around 265.2 billion yen across Japan. Not only has the trend remained captivating post-nomination for buzzwords in 2022, but its evolution from a photo-centric experience to an emphasis on the quality of interaction has deepened. Within this landscape, Monterosso has welcomed a myriad of visitors coming to enjoy the experience with their cherished goods, receiving positive feedback consistently.

Enthralling guests with customizable options

Monterosso has designed its latest afternoon tea menu keeping in mind the vibrant enthusiasm of its guests. By allowing customers to select their preferred drink color and ribbon from a palette of seven choices, diners can tailor their experience to align perfectly with their favorite inspirations. The colorful drinks—crafted from fresh fruits and herbs, topped with ice—offer not just taste, but a visual feast as well.

Guests can indulge in delicious, picturesque food options, including traditional Neapolitan pastries like "sfogliatella" and seasonal fruit desserts, complemented by light savory bites. Each table can showcase a selected color ribbon along with a colorful drink, allowing for an immersive experience of fun, creativity, and tasty delights—where fans can gather to take photos, discuss, and enjoy their shared interests.

Afternoon Tea Details

- Menu Name: Fan Activity Afternoon Tea – Colorful Drinks & Unlimited Café Set
- Launch Date: July 6, 2026 - available from 3 PM
- Price: 3,000 yen (Tax included)
- Availability: 3 PM to 5 PM (Reservations required at least one day in advance)
- Reservation Links: Official Website | OZmall | Tabelog | Hot Pepper Gourmet | Gurunavi

Monterosso Location and Details

- Name: 港町のイタリアンモンテロッソ (Monterosso)
- Address: 2-6-17 Dogenzaka, Shibuya, Tokyo, B1F Shibuya Cine Tower
- Access: Directly connected to Shibuya Station (A1 Exit) by Tokyu Toyoko Line, Den-en-toshi Line, and Tokyo Metro lines. About a minute's walk from JR Shibuya Station (Hachiko Exit).
- Opening Hours: 11 AM to 10:30 PM (Café from 3 PM to 10:30 PM, last order at 9:30 PM)
- Seats: 80 (All non-smoking)
- Reservation Contact: 03-5458-7065
- Website: Monterosso Website | Instagram: @monterosso_shibuya