Saks Global Revolutionizes Online Shopping with Hyper-Personalized Homepage Experience

Saks Global Revolutionizes Online Shopping with a Hyper-Personalized Homepage Experience

Saks Global, recognized as the largest multi-brand luxury retailer worldwide, has recently unveiled a cutting-edge hyper-personalized homepage that enhances its ecommerce platforms, including Saks Fifth Avenue’s online and mobile app experience. This innovative development marks a major advancement in the company’s personalization strategy, aimed at transforming the standard online shopping experience into something far more engaging and user-centric.

Initially rolled out to just 5% of total online traffic, the personalized homepage has now been successfully scaled to engage 100% of visitors to Saks.com. The new homepage is not just another website update; it's a sophisticated, individualized space that tailors the shopping experience for each customer using advanced machine learning algorithms. By analyzing real-time customer behavior, the new homepage promotes a unique fashion discovery journey tailored to individual preferences, thereby increasing customer lifetime value and brand loyalty.

With this new feature, Saks aims to deliver extremely relevant and inspiring content to every user visiting the site. Early results suggest that this innovation is yielding significant financial benefits, evidenced by a reported 7% increase in revenue per visitor and a remarkable nearly 10% boost in conversion rates.

Emily Essner, President and Chief Commercial Officer of Saks Global, emphasizes the goal behind this initiative: "At Saks Global, we are reinventing luxury shopping by delivering luxury artfully curated to each customer. This latest advancement in our personalization efforts is foundational to our overall work to bring our vision - The Art of You - to life."

This unique shopping experience mirrors the personal relationships customers typically have with their stylists in-store, now extending that level of personalized service to the digital realm. By making relevant content and recommendations readily available, Saks has reached a pivotal milestone, enriching the interactions customers have with the brand.

When shopping online, customers typically spend an average of five minutes browsing around 20 pages. Each action within this time frame provides valuable insights that can be leveraged to further enhance their experience. Saks Global is committed to using its sophisticated personalization strategy to ensure that customers encounter products, brands, and categories that resonate with their personal tastes right from the moment they land on the homepage.

AI-Driven Innovation and Experimentation

To further accelerate its personalization strategy, Saks Global has assembled a cross-functional team of experts dedicated to a project focused on rapid experimentation and artificial intelligence-driven innovation. Their aim is to personalize customer journeys across various channels and touchpoints. This team constantly works on refining the digital customer experience, introducing new features, content templates, and recommendation algorithms based on user experience research, data-driven insights, and A/B testing.

Nivy Swaminathan, Senior Vice President of Commercial Analytics and Customer Insights, elaborates: “With the successful launch of the personalized homepage on Saks.com, we are well-positioned to scale these efforts across additional touchpoints throughout the shopping journey. We combine the largest and most extensive luxury consumer data set in the U.S. to inform both site features and customer interactions.”

The technological infrastructure that supports Saks.com is built on a modern headless framework. This architecture facilitates rapid innovation by decoupling the back-end infrastructure from the customer-facing experience. Saks Global utilizes a combination of proprietary first-party personalization tools and external partnerships, such as with Mastercard Dynamic Yield, to deliver this personalized homepage experience in a remarkably short timeframe of under six months.

Shaping the Future of Luxury Retail

Saks Global's luxury ecommerce platform garners a staggering 700 million visits annually, which accounts for nearly a third of total sales. By focusing on weaving personalization into every aspect of the shopping experience, Saks is strategically positioning its ecommerce branch as the primary channel for attracting new customers.

With this robust personalization strategy complemented by expertly curated assortments and top-tier technology, Saks Global is well-equipped to redefine the luxury shopping experience for consumers, ensuring that each visit feels uniquely tailored and inspiring.

In summary, Saks Global’s initiative heralds a new era for online luxury retail, where interaction is not just transactional, but a highly personalized experience. Through extensive consumer insights and cutting-edge technology, the brand is committed to shaping the future of luxury retail and enhancing customer satisfaction in remarkable ways.

About Saks Global

Saks Global stands as the foremost multi-brand luxury retailer in the world, encompassing iconic names such as Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and more. With a portfolio that includes over 70 luxury locations and powerful e-commerce experiences, the company is committed to redefining how customers engage with luxury shopping in the digital age.

For further details or insights into Saks Global and its latest innovations, visit saks.com.