#USA #Hoboken #Hellmann's #Kayvon Thibodeaux #Zero Waste Daniel

Hellmann's Launches the House of Hellmann's

In an exciting blend of fashion and flavor, Hellmann's has revealed its inaugural fashion line called the House of Hellmann's. This unique denim collection has emerged just in time to kick off the football season, as the traditional fashion rule of 'no white after Labor Day' becomes a thing of the past. Designed by Zero Waste Daniel, the collection aims to revolutionize game day attire, merging style with culinary culture.

A Celebration of Style and Taste

The arrival of this denim line is intended to make a bold fashion statement for fans heading to the field. The collection features three iconic pieces: a denim jacket, pants, and a hat, each decorated with monochrome ribbons that pay homage to the renowned Hellmann's logo. These pieces are crafted in shades reminiscent of the creamy mayonnaise that Hellmann's is famous for, symbolizing the fusion of food and fashion.

Star Power: Kayvon Thibodeaux

Highlighting the launch is Kayvon Thibodeaux, a linebacker for the New York Football Giants. Known for his fashionable entrances into games, Thibodeaux will showcase a custom House of Hellmann's outfit during the pre-game tunnel walk on September 7. Styled by Kyle Smith, the league's fashion editor, this collaboration aims to not just make a statement but to challenge outdated notions of style on and off the field.

Island of individuality, Thibodeaux remarked, "The tunnel walk is my runway, where I express myself through style. My partnership with Hellmann's and Zero Waste Daniel is about dismantling old style barriers. The House of Hellmann's enables me to bring my unique flair to game day.” His enthusiasm encapsulates the spirit of this collection—encouraging everyone to embrace their style without constraints.

The Launch and Availability

The House of Hellmann's collection officially drops on September 8 at 12 PM ET, available for fans eager to elevate their game day looks. Whether you're preparing to whip up a classic Buffalo Chicken Dip or updating your wardrobe for fall, Hellmann's seeks to ensure that everyone can express their taste and style during the season. The collection invites enthusiasts to explore bold fashion alongside signature recipes available at Hellmanns.com.

A New Chapter for Hellmann's

Jessica Grigoriou, the Senior Vice President of Marketing for Condiments at Unilever North America, stated, “This collection embodies Hellmann's ambition to seamlessly integrate with game day culture. We aim to unite the realms of food, football, and fashion with this innovative collection.” The initiative represents Hellmann's commitment to evolving and connecting with consumers in fresh, creative ways.

As fans and foodies gear up for the season, the House of Hellmann's collection serves as a reminder that there are no rules when it comes to style and taste. This fresh approach to fashion not only makes a statement but also redefines what it means to be stylish on game day.

About Unilever

Unilever, a global leader in food and consumer goods, encompasses a range of popular brands including Hellmann's, Dove, and Ben & Jerry's. With a strong presence in over 190 countries, they focus on enhancing the everyday lives of consumers. Through initiatives like the House of Hellmann's, the brand reinforces its commitment to innovation and quality, appealing to diverse audiences in the marketplace.

Keep an eye out for the House of Hellmann's as it takes center stage this football season, combining the best of denim fashion with culinary flavor in a fresh and exciting way.