Celebrate the Year of the Horse with Tsuruya Yoshinobu's New Year's Sweets

Celebrate the Year of the Horse with Tsuruya Yoshinobu's New Year Sweets

As we approach the New Year of 2026, Tsuruya Yoshinobu, a renowned Japanese confectionery company based in Kyoto, is excited to introduce a delightful array of traditional sweets to celebrate the Year of the Horse. The launch of these special confections began in early December, allowing everyone to enjoy them during the festive New Year celebrations.

A Glimpse into the Flavors of New Year

Tsuruya Yoshinobu has created a unique collection of seasonal sweets that embody good fortune and joy. Featuring traditional confections like the “Kissho Koma,” a beautiful red yokan adorned with chestnuts, and “Fuku Hachi Uchi,” each sweet is crafted to reflect the symbolism of the horse—strength, vitality, and prosperity.

Official Online Shop

Visit their official online shop to browse the special collection:
New Year Horse-themed Sweets

Featured Products

1. Kissho Koma
This sweet captures the essence of a morning sky with its stunning red yokan. It is embellished with finely chopped chestnuts, representing a group of horses soaring through the heavens. Its refined sweetness makes it an ideal accompaniment to a warm cup of tea during the New Year festivities.

- Available: December 1 - Early January 2026
- Price: ¥1,620
- Shelf Life: 45 days

2. Haru Senri
This elegant two-layered yokan symbolizes the galloping horse, showcasing a beautiful design that continues throughout. Made with high-quality white beans and infused with brown sugar, it can be sliced to your preferred size.

- Available: December 13 - Early January 2026
- Price: ¥3,024 (regular size), ¥1,620 (half size)
- Shelf Life: 30 days
- Allergens: Dairy, Soy

3. Fuku Hachi Uchi
Inspired by the fortune-bringing “Otahuku Beans,” this baked sweet has been a seasonal favorite for over 120 years. It comes in a unique wooden box symbolizing prosperity.

- Available: December 1 - February 3, 2026
- Price: From ¥270 to ¥5,184, depending on quantity
- Shelf Life: 20 days
- Allergens: Eggs

4. Gosho Kagami (Flower Petal Cake)
A soft rice cake filled with sweet white miso and red bean paste, this seasonal favorite is traditionally enjoyed during New Year's ceremonies. Its intricate design and festive packaging make it a perfect gift for the holidays.

- Available: December 29 - Mid-January 2026
- Price: From ¥1,944
- Shelf Life: 6 days
- Allergens: Soy

Rich History of Tsuruya Yoshinobu

Founded in 1803, Tsuruya Yoshinobu has been at the forefront of Kyoto's traditional confectionery industry for over 220 years. The company focuses on maintaining the classic craftsmanship while innovating new flavors that appeal to modern tastes. Guided by the motto of creating delicious sweets, they continuously explore new collaborations and projects to enhance the appreciation for kyo wagashi (Kyoto sweets).

To learn more about Tsuruya Yoshinobu and to explore their offerings, visit their official website:
Official Website

Whether you are looking to celebrate the New Year or send a thoughtful gift, these exquisite traditional sweets are a delightful choice that embodies festivity and tradition. Enjoy the taste of good fortune and the spirit of the New Year with Tsuruya Yoshinobu’s special creations.