ShopMy Raises $70M to Enhance Curated Commerce for Brands and Shoppers
Shop My Shelf, Inc., operating as ShopMy, has successfully raised $70 million in funding, achieving a remarkable $1.5 billion valuation. This funding round was spearheaded by Avenir, with significant participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. Notably, individual investors such as Sofia Richie, Alex Mondre, and Aimee Song have also contributed, bringing varied expertise and networks to the table.
ShopMy operates a distinct integrated marketing system that targets premium brands while focusing on tastemakers and discerning shoppers. This infrastructure is designed to outlast typical marketing campaigns, crafting an authentic connection with consumers through curated experiences. ShopMy commenced its journey by empowering creators before integrating brands and now directly engaging with the consumers. According to Harry Rein, the CEO of ShopMy, "We believe that authentic curation and taste will surpass traditional advertisements, allowing consumers to find and purchase the best products available."
The platform has reported impressive growth in vital metrics:
Tiffany Lopinsky, the company’s President, expressed her confidence in the future of commerce driven by word-of-mouth recommendations, stating, "We’re establishing a scalable infrastructure to turn personal enthusiasm into tangible outcomes." This investment is poised to enhance ShopMy’s capability to revolutionize brand distribution rooted in authentic recommendations rather than traditional advertising methods.
Andrew Sugrue, Founder of Avenir, commended ShopMy by stating, "They have discovered a method to ensure that creator commerce aligns with high-end brands without compromising their image. The explosive growth and innovative approach signify a superior model for modern commerce."
Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy has transitioned from mere individual creator platforms to a comprehensive multi-curator approach, which now generates over $1 billion in annual sales by focusing on authentic recommendations. This strategic combination of brand partnerships and consumer discovery illustrates a thorough integration of the commerce ecosystem, enabling brands to reach an audience that seeks quality and authenticity in their shopping experiences.
ShopMy specializes in creating a commerce infrastructure that links premium brands, curators, and consumers based on taste and trust. Equipped with professional tools and performance analytics, coupled with a network of over 185,000 curated tastemakers, ShopMy assists brands like Rhode, Gucci, and Net-a-Porter in achieving measurable outcomes while fostering cultural relevance through authenticity instead of advertising. The company, headquartered in New York City with plans to expand, continues to redefine creator commerce across more than 130 countries.
A Unique Business Model
ShopMy operates a distinct integrated marketing system that targets premium brands while focusing on tastemakers and discerning shoppers. This infrastructure is designed to outlast typical marketing campaigns, crafting an authentic connection with consumers through curated experiences. ShopMy commenced its journey by empowering creators before integrating brands and now directly engaging with the consumers. According to Harry Rein, the CEO of ShopMy, "We believe that authentic curation and taste will surpass traditional advertisements, allowing consumers to find and purchase the best products available."
Noteworthy Performance Metrics
The platform has reported impressive growth in vital metrics:
- - Over $1 billion in annual sales through curated recommendations.
- - 185,000+ hand-selected tastemakers prioritizing quality.
- - Partnering with 1,200+ premium brands to maintain lasting relevance.
- - Launching over 30,000 personalized Circles and facilitating 150,000+ wishlisted products since the consumer platform debuted in August. These Circles integrate various trusted creators to create personalized shopping experiences, moving away from algorithm-driven recommendations.
- - Achieving a 200% increase in annual revenue and maintaining profitability since 2024.
Future of Commerce
Tiffany Lopinsky, the company’s President, expressed her confidence in the future of commerce driven by word-of-mouth recommendations, stating, "We’re establishing a scalable infrastructure to turn personal enthusiasm into tangible outcomes." This investment is poised to enhance ShopMy’s capability to revolutionize brand distribution rooted in authentic recommendations rather than traditional advertising methods.
Andrew Sugrue, Founder of Avenir, commended ShopMy by stating, "They have discovered a method to ensure that creator commerce aligns with high-end brands without compromising their image. The explosive growth and innovative approach signify a superior model for modern commerce."
The ShopMy Evolution
Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy has transitioned from mere individual creator platforms to a comprehensive multi-curator approach, which now generates over $1 billion in annual sales by focusing on authentic recommendations. This strategic combination of brand partnerships and consumer discovery illustrates a thorough integration of the commerce ecosystem, enabling brands to reach an audience that seeks quality and authenticity in their shopping experiences.
About ShopMy
ShopMy specializes in creating a commerce infrastructure that links premium brands, curators, and consumers based on taste and trust. Equipped with professional tools and performance analytics, coupled with a network of over 185,000 curated tastemakers, ShopMy assists brands like Rhode, Gucci, and Net-a-Porter in achieving measurable outcomes while fostering cultural relevance through authenticity instead of advertising. The company, headquartered in New York City with plans to expand, continues to redefine creator commerce across more than 130 countries.
Topics Consumer Products & Retail）
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