#Switzerland #Mario Kalpou #Katadyn Group #BeFree Microfilter #Kemptthal

Mario Kalpou Becomes Brand Ambassador for Katadyn Group

KEMPTTHAL, Switzerland – In an exciting announcement, Katadyn Group has unveiled Mario Kalpou as their new brand ambassador, solidifying their dedication to outdoor enthusiasts who require reliable hydration and cooking solutions. An acclaimed chef and the charismatic host of the popular TV series Man Eats Wild, Kalpou is famous for his adventurous spirit and extensive expertise in wilderness survival, making him a perfect fit for Katadyn's mission of sustainable hydration and nutrition.

Kalpou is no stranger to rugged environments. His background as a professional guide in rural New Zealand and his endeavors in running award-winning restaurants uniquely position him to provide authentic insights into both culinary innovation and outdoor survival. Kalpou has embraced Katadyn’s gear as essential tools on his outdoor adventures, particularly praising the BeFree AC Microfilter for its high performance.

The BeFree AC Microfilter

The BeFree AC Microfilter, a user-friendly and efficient product from Katadyn, exemplifies the brand's commitment to quality. Designed to supply safe and great-tasting water, this microfilter utilizes advanced two-stage filtration technology to eliminate contaminants including bacteria, protozoa, microplastics, and chlorine odors. Kalpou emphasizes its crucial role in his expeditions: "When I'm in the wild, I need gear I can count on. The BeFree AC Microfilter delivers clean, great-tasting water—even when the source isn't ideal, which helps me stay hydrated and focused. It gives me peace of mind where failure isn't an option."

The BeFree AC's collapsible design and lightweight functionality make it an ideal choice for minimalists and endurance athletes alike, capable of producing up to two liters of clean water per minute. Kalpou is set to rigorously test this product along with the Optimus Crux Lite stove and various pre-packaged meals from AlpineAire and Trek'n Eat, providing valuable feedback to Katadyn’s product development teams.

A Partnership Rooted in Adventure

Kalpou’s partnership with Katadyn is more than just an ambassadorial role; it represents a shared ethos rooted in adventure, authenticity, and sustainability. “Mario embodies the kind of perseverance and flair for exploration that our gear is built for,” said Brook Hopper, marketing director for Katadyn Group North America.

The company has been at the forefront of sustainable solutions for hydration, cooking, and nutrition, catering not only to outdoor enthusiasts but also to sectors such as marine, tactical, disaster readiness, and humanitarian fields. The products from Katadyn Group, including notable brands such as Trek'n Eat, AlpineAire Foods, and Optimus, illustrate a dedication to quality and sustainability in some of the toughest conditions.

An enthusiastic communicator, Kalpou's experiences from his culinary adventures will add a rich dimension to the Katadyn brand narrative. His series, Man Eats Wild, captures the heart of wilderness survival and the cultural significance of food gathered in nature, a perfect parallel to Katadyn’s mission.

Katadyn's Upcoming Events

For those interested in experiencing Katadyn products in action, the company will be showcasing their innovations at the Grassroots Outdoor Alliance (GOA) Trade Show from June 9 to 12 in Reno, Nevada, and at Switchback Spring on June 17-18 in Nashville, Tennessee. Visitors are encouraged to stop by Booth T59 at GOA and Booth 547 at Switchback Spring to explore Katadyn products, including the BeFree AC Microfilter.

As Mario Kalpou embarks on this exciting journey as Katadyn Group’s brand ambassador, both he and the company are focused on the continuous pursuit of excellence in outdoor equipment and nutrition solutions, reaffirming that with the right tools, adventures can be taken to new heights.