Japanese Whisky Promotion Alliance Reports on Overseas Reception of Domestic Whisky
On June 3, Crea Life Partners, a Tokyo-based company dedicated to supporting Japanese whisky, took part in a significant gathering of the "Japanese Whisky Promotion Alliance" held at the House of Representatives in Tokyo. Crea Life Partners is well-known for running "Dear WHISKY," the largest whisky information platform in Japan, which communicates whisky insights in five languages. The company's role in this meeting focused on conveying the international reception of domestic whisky and sharing case studies on regional revitalization through distilleries outside Japan.
Founded on June 20, 2024, the Japanese Whisky Promotion Alliance aims to leverage the growing global demand for Japanese whisky to foster regional development. The coalition includes parliament members, representatives from the National Tax Agency and the Ministry of Agriculture, Forestry and Fisheries, as well as industry stakeholders like the Japan Spirits and Liqueurs Makers Association and Crea Life Partners.
1. Introducing "Dear WHISKY"
Launched in May 2022, "Dear WHISKY" is a comprehensive online media site providing whisky-related information in Japanese, English, Chinese, French, and Spanish. It currently ranks as one of Japan's largest whisky platforms, reporting monthly page views of up to 800,000. The platform is designed to connect producers, distributors, and consumers, creating a vibrant community around whisky culture.
2. Support Initiatives for Whisky Stakeholders
Crea Life Partners actively supports local craft distilleries across Japan. Their initiatives include facilitating the overseas sale of original spirits and casks, helping distilleries participate in international events, and providing training opportunities in Scotland. These efforts aim to promote lesser-known labels and enhance the visibility of Japanese whisky on the global stage.
3. Evaluation of Japanese Whisky in Scotland
"Dear WHISKY" participated in the Fife Whisky Festival in Scotland in 2024 and 2025, showcasing Japanese craft distilleries. During these events, the team conducted interviews with Scottish whisky professionals to assess their perceptions of Japanese whisky, and the findings were shared in the recent meeting.
4. Whisky and Community Revitalization
Insights shared in the meeting highlighted how whisky production can invigorate local communities. Utilizing examples from both Scotland and Japan, the report emphasized the important roles played by whisky producers, distributors, and consumers in regional community development and revitalization.
For detailed reports on the June 3 meeting of the Japanese Whisky Promotion Alliance, please refer to the following article:
What is the Japanese Whisky Promotion Alliance?
Founded on June 20, 2024, the Japanese Whisky Promotion Alliance aims to leverage the growing global demand for Japanese whisky to foster regional development. The coalition includes parliament members, representatives from the National Tax Agency and the Ministry of Agriculture, Forestry and Fisheries, as well as industry stakeholders like the Japan Spirits and Liqueurs Makers Association and Crea Life Partners.
Report and Recommendations from Crea Life Partners
1. Introducing "Dear WHISKY"
Launched in May 2022, "Dear WHISKY" is a comprehensive online media site providing whisky-related information in Japanese, English, Chinese, French, and Spanish. It currently ranks as one of Japan's largest whisky platforms, reporting monthly page views of up to 800,000. The platform is designed to connect producers, distributors, and consumers, creating a vibrant community around whisky culture.
2. Support Initiatives for Whisky Stakeholders
Crea Life Partners actively supports local craft distilleries across Japan. Their initiatives include facilitating the overseas sale of original spirits and casks, helping distilleries participate in international events, and providing training opportunities in Scotland. These efforts aim to promote lesser-known labels and enhance the visibility of Japanese whisky on the global stage.
3. Evaluation of Japanese Whisky in Scotland
"Dear WHISKY" participated in the Fife Whisky Festival in Scotland in 2024 and 2025, showcasing Japanese craft distilleries. During these events, the team conducted interviews with Scottish whisky professionals to assess their perceptions of Japanese whisky, and the findings were shared in the recent meeting.
4. Whisky and Community Revitalization
Insights shared in the meeting highlighted how whisky production can invigorate local communities. Utilizing examples from both Scotland and Japan, the report emphasized the important roles played by whisky producers, distributors, and consumers in regional community development and revitalization.
For detailed reports on the June 3 meeting of the Japanese Whisky Promotion Alliance, please refer to the following article:
Company Overview
- - Company Name: Crea Life Partners, Inc.
- - Headquarters: 163-0603, 1-25-1 Nishi-Shinjuku, Shinjuku Center Building 3F, Shinjuku-ku, Tokyo
- - CEO: Shotaro Kudo
- - Business Areas: Life management training, whisky business, antique coins, human resources, web consulting, real estate management, and food and beverage operations.
- - Established: July 2012
- - Number of Employees: 93 (as of March 14, 2025)
- - Official Website: Crea Life Partners
Topics Entertainment & Media）
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