USIM Launches Dynamic Media Campaign to Boost Eagles' Super Bowl Spirit in Philadelphia
USIM Ignites Eagles' Spirit for the Super Bowl
As the Philadelphia Eagles gear up for the Super Bowl, a strategic media campaign by USIM—one of the most respected media planning and buying agencies—aims to spotlight the home team's pride. Commissioned by Visit Philadelphia, the highly impactful campaign blends digital out-of-home (DOOH) placements with a vigorous YouTube strategy, intending to engage fans and foster community spirit around the Eagles.
Tailored Media Strategy
Mackenzie Alpert, Media Planner at USIM, expressed her excitement about the project. She noted, “Our campaign reflects the energetic and creative messaging that Visit Philadelphia is known for. It’s structured to enhance visibility and engage audiences, not just in Philadelphia but all the way to New Orleans.” The campaign’s design intends to maximize outreach, connecting those invested in Eagles’ success.
Dominating the DOOH Space
Key to this initiative are the twelve premium DOOH locations USIM secured within ten miles of the iconic Caesars Superdome in New Orleans. These strategic placements are expected to deliver over 2.6 million impressions, solidifying Philadelphia's fandom in the heart of the Super Bowl festivities. Alpert remarked, “This expansion into New Orleans provides a unique opportunity to amplify our messaging during the Eagles’ impressive back-to-back Super Bowl achievements.”
Extending Reach with YouTube
In conjunction with DOOH, USIM's pioneering approach includes a robust YouTube campaign targeting Eagles supporters across various DMAs—including Philadelphia, Washington D.C., New York, Atlanta, and New Orleans. By employing extensive outreach across multiple devices—desktop, tablet, mobile, and TV—the initiative anticipates reaching over 5.3 million engaged viewers, thus extending the essence of Philadelphia far beyond its borders.
Fostering Emotional Connections
The uniqueness of USIM's strategy lies in its focus on both local influence and national outreach. Alpert emphasized, “This isn’t merely about ad placements; it’s designed to forge deep emotional ties with Eagles fans, regardless of their location.” The combination of DOOH and YouTube ensures Philadelphia’s spirit shines through as the Super Bowl approaches.
Promoting Philadelphia's Legacy
For over ten years, Visit Philadelphia has championed the city’s vibrant energy, rich culture, and storied sports heritage. This latest campaign continues that mission, leveraging USIM’s expertise in data-driven media strategies to make the most of one of the most highly-anticipated sporting events worldwide.
As the Super Bowl draws near, USIM’s efforts promise not only to heighten the visibility of the Eagles but also to ensure that Eagles fans, whether in New Orleans or tuning in from Philadelphia, feel an indelible connection to their city’s pride.
About Visit Philadelphia
Established as the official tourism marketing agency for the region, Visit Philadelphia is dedicated to enhancing Greater Philadelphia's image while driving visitation and economic growth. Their comprehensive website, visitphilly.com, serves as an invaluable resource for visitors seeking attractions, events, and accommodations. With engaging photography, interactive maps, and detailed information, the site facilitates seamless trip planning—encouraging tourists to immerse themselves in Philadelphia's vibrant offerings.
About USIM
USIM positions itself as a forward-thinking media agency, adept at crafting innovative, data-backed strategies designed to navigate the evolving media landscape. By fusing industry knowledge with advanced technology, USIM curates tailored campaigns that deliver measurable results. With a commitment to transparency and a national footprint, USIM’s campaigns are crafted to resonate with audiences and promote brand advancement.
To learn more about USIM and its dynamic approach to media planning, visit their website at www.theusim.com.