Channelscaler Emerges as a Unified Brand for Partner Management Solutions

Channelscaler: A New Era in Partner Management

In a strategic move that signals a fresh chapter in the realm of Partner Relationship Management (PRM) and channel program automation, the merger of Allbound and Channel Mechanics has culminated in the launch of Channelscaler. This newly unified brand, introduced to the public on May 30, 2025, by executives in Galway, Ireland, and San Mateo, California, stands as a testament to innovation in the B2B landscape, aiming to accelerate partner revenue growth for organizations worldwide.

Kenneth Fox, CEO of Channelscaler, emphasized the significance of this transition, declaring, "Today marks a significant milestone as we go to market under a unified brand uniting two incredible companies." He further elaborated on the mission of Channelscaler: to merge intuitive partner engagement with enterprise-grade automation, thereby providing channel leaders with the essential tools to expand partner revenue confidently.

The timing of this rebranding aligns perfectly with the unprecedented growth observed in global trade, which reached a staggering $33 trillion in 2024, and where indirect revenue accounted for over 70% of all purchases, as highlighted by Canalys. Recognizing the immense potential within this landscape, Channelscaler aims to empower companies that engage with partners, helping them navigate a world increasingly reliant on integrated ecosystems.

At the heart of Channelscaler’s approach is its commitment to delivering a frictionless channel, which simplifies operations for partners and enhances the overall delivery of partner programs. By doing so, businesses are well-positioned to thrive within an economy that is ever more dependent on collaborative endeavors. According to Jay McBain, Chief Analyst at Canalys, the merged entity represents a powerful synergy that allows companies of all sizes—from small Software as a Service (SaaS) providers to Fortune 100 giants—to benefit from enhanced partner management capabilities.

Moreover, the projected growth of channel software revenue from $7.46 billion in 2024 to an astounding $13.48 billion by 2028 is indicative of the crucial role played by automation and data-driven decision-making in driving successful partnerships. Channelscaler stands ready to create competitive advantages for its clients across every phase of the partner lifecycle, ultimately leading to substantial returns on investment by streamlining partner operations.

The co-founders of Invictus Growth Partners, who played an integral role in the consolidation of Allbound and Channel Mechanics, have echoed this sentiment. They noted the unique strengths of both companies present a monumental opportunity to set new benchmarks in channel sales software.

Channelscaler is positioned not merely as a rebranded entity, but as a category-defining platform designed specifically for modern partner ecosystems. Its focus on integrating best-in-class, AI-powered PRM and partner program automation into a singular modular solution translates into tangible benefits for organizations. This platform simplifies every aspect of the partner journey—from onboarding to performance reporting—encouraging a seamless collaboration that fosters growth and productivity.

In conclusion, Channelscaler emerges from the merger of Allbound and Channel Mechanics as a potent force in the partner management arena. The firm's commitment to providing clarity, speed, and control for B2B organizations sets a precedent for what can be achieved through thoughtful innovation in partner program execution. For further information on Channelscaler, visit channelscaler.com.

By combining the rich legacies of its parent companies, Channelscaler is ready to redefine the standards of partner management, serving not just businesses but also fueling the broader economy that depends increasingly on collaborative success.