Celebrating 25 Years of Aobadai Tokyu Square
Aobadai Tokyu Square, a community-focused commercial complex operated by Tokyu Malls Development, is marking its 25th anniversary on November 1st, 2023. To honor this milestone, the facility will host an anniversary event titled "25th Anniversary: 25 Years of Memories Blooming, and Even Newer". The celebration reflects gratitude for the past 25 years and a commitment to embracing new challenges moving forward.
Anniversary Theme and Events
The core theme of the anniversary, "25 New Go", emphasizes the introduction of five new features designed to enhance visitor experiences. These include the opening of new stores, the launch of participatory art projects, innovative collaborations, a fresh market, and the inaugural concert series. All these initiatives aim at enriching the local community's spirit and ensuring that Aobadai Tokyu Square remains a vital part of daily life.
The event's visual identity was created by students from Yokohama University of Art, symbolizing community connections through floral motifs. This design captures the hopes for Aobadai's future and will adorn the venue throughout the celebration period.
Highlighted Activities
1.
New Store Openings:
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Ohitsugohan Shiroku Jichu (Restaurant)
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Opening Date: November 19
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Location: South-26
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Aobadai Tokyu Food Show Sweets Zone (Grocery)
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Renewal Opening Date: October 1
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Location: South-1, Basement 1
2.
Participatory Art Installation:
This installation invites visitors to write messages of gratitude on pear-themed cards, symbolizing the local flower of Aobadai. The first 250 participants will receive commemorative seed paper to plant and bloom flowers. The message writing will take place on November 1, from 10:00 to 16:00, with the display running from November 2 to 30 at South-1.
3.
Special Collaboration Events:
A unique collaboration with Tokyu Bus and Aobadai Post Office will feature character greetings, mini-lottery events with original merchandise prizes, and hands-on workshops. This event will be held on November 2, from 10:00 to 15:00, at South-1.
4.
Connecting Market:
A special market featuring local vendors selling handmade jewelry, baked goods, and produce will take place on November 3, from 10:00 to 17:00. This event will celebrate new partnerships and offer limited edition products commemorating the 25th anniversary.
5.
Inaugural Concert Series:
The concert by the Salesio Academy Wind Ensemble will mark the facility's first concert, scheduled for November 16 at 13:00 and 15:00, at South-1.
Alongside these initiatives, Aobadai Tokyu Square will offer a 25% discount sale and various special promotions in-store. Additionally, a prize drawing event will run from November 22 to 24, allowing visitors to win luxurious prizes through small purchases or store point usage.
Commitment to the Community
As Aobadai Tokyu Square celebrates this significant anniversary, it continues to uphold its philosophy of being a space for everyone – today, tomorrow, and beyond. The anniversary initiatives foster an environment of co-creation with the community while engaging families in enjoyable activities. This celebration of 25 years is not just about looking back; it’s a vibrant preparation for what lies ahead.
For further details about the anniversary events, please visit the official website
Aobadai Tokyu Square.
Location: Aobadai, Kanagawa, Japan
Operating Company: Tokyu Malls Development Co., Ltd.
Access: Directly connected to Aobadai Station on the Tokyu Den-en-toshi Line.
Operating Hours: Shops from 10:00 to 20:00, Restaurants from 11:00 to 22:00.