Hisense Launches C3 Projector Line for Exceptional Home Entertainment Experiences

Hisense, a prominent name in the global consumer electronics and home appliances market, has unveiled its latest series of projectors, the C3 line, aimed at revolutionizing home entertainment. By introducing the C3 Ultra and C3 Ultra Max models, showcased at IFA 2026, the company aims to offer users a cinema-like experience right in their living rooms. Sales of these models will commence globally this September, with the C3 Pro set to follow soon after.

Perfect for Every Entertainment Moment

Whether you're hosting a movie night, enjoying live sports broadcasts, or gaming with friends, the C3 series is engineered to enhance every experience with stunning visuals and sound. These projectors can achieve an impressive projection size of up to 300 inches, creating flexible home entertainment centers in living rooms, bedrooms, and more. The high brightness and immersive audio features allow users to relish large screen experiences from the comfort of their homes.

Features of the C3 Ultra

The C3 Ultra model stands out with a brightness of 4000 ANSI lumens and a contrast ratio of 50001, thanks to its IRIS lens design. This model is particularly optimized for gaming, delivering vivid imagery along with sound systems fine-tuned by Devialet. The unique integration of specialized hardware and a built-in subwoofer provides deep bass and immersive surround sound to elevate your entertainment experience.

Enhanced Performance with C3 Ultra Max

For those seeking even greater visual performance and improved responsiveness, the C3 Ultra Max ups the ante with a brightness of 5000 ANSI lumens, maintaining the same 50001 contrast ratio with the IRIS lens while achieving an incredibly low latency of just 1 ms. This model guarantees dynamic viewing experiences whether you’re watching films, sports, or playing fast-paced video games, coupled with enhanced sound by Devialet for rich and immersive audio that complements its high-performance visuals.

The Accessible C3 Pro

Catering to a broader audience, the C3 Pro rounds out the C3 series with a brightness of 3000 ANSI lumens and the same impressive contrast ratio of 50001 with the IRIS lens. Its Devialet-tuned sound system also includes a built-in subwoofer, striking an ideal balance between performance and affordability for users who want a cinematic experience without breaking the bank.

A Commitment to Sustainability

The C3 Ultra, Ultra Max, and Pro models enhance the C3 lineup, providing consumers with a diverse range of options to suit varying entertainment needs and spaces. Earlier this year, the C3 model underwent Life Cycle Assessment (LCA) and Product Carbon Footprint (PCF) verification by SGS, which reflects Hisense's dedication to transparency regarding the environmental impact throughout the product's life cycle.

Through the C3 series, Hisense continues to deliver impressive entertainment solutions for everyday life, making it easier for people to transform ordinary home moments into shareable experiences worth enjoying.

About Hisense

Founded in 1969, Hisense has grown into a globally recognized leader in the production of home appliances and consumer electronics, operating in over 180 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first worldwide in the 100-inch and larger TV segment from 2023 to the first half of 2026. As the originator of RGB MiniLED technology, Hisense remains at the forefront of developing next-generation RGB MiniLEDs. With its role as an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships to engage with viewers worldwide.