#United States #Arlington #FIFA World Cup #Lay's Snacks #Dallas Pop-Up

Lay's® Brings FIFA World Cup 2026™ to Life in Dallas

As Dallas Fort-Worth readies itself for the thrilling FIFA World Cup 2026™, popular snack brand Lay's® is set to create a memorable pop-up experience for fans from June 14 to July 14. This immersive event will take place at the 7-Eleven® store located at Texas Live! in Arlington, Texas, offering a lively atmosphere perfect for sports enthusiasts.

The pop-up aims to celebrate the excitement surrounding one of the world’s premier sporting events, featuring a range of exclusive culinary delights, Fan Experiences, and FIFA World Cup ticket giveaways. Lay's® has crafted this unique event to enhance the spirit of soccer fandom while providing delicious snacks that fans can enjoy both at the venue and during watch parties.

Exclusive Offers to Delight Fans

During the activation period, fans purchasing a bag of Lay’s® Classic chips will have the chance to enjoy complimentary, chef-inspired toppings that echo the flavors from Lay's® Table™ stadium culinary experience. This is just one of the many highlights set to enhance the live soccer viewing experience.

From June 18-21, attendees can indulge in specialty dishes that combine Lay's® Classic chips with unique flavor combinations, such as the Chicken Bacon Ranch and the flavorful Chicken & Waffles. These limited-time menu creations feature 7-Eleven's signature boneless wings, various seasonings, and eye-catching presentation, making them perfect for sharing on social media.

Chance to Win Exciting Prizes

In addition to the delicious food offerings, the event will host a “yellow card” promotional activity running from June 14 to 22, where fans have the opportunity to win FIFA World Cup 2026™ tickets. This activity reflects Lay's® commitment to enhancing the game-day experience and encourages fans to come together to celebrate the thrill of soccer.

Throughout the event, surprise giveaways will include FIFA World Cup 2026™ soccer balls and branded merchandise, making for an exhilarating atmosphere filled with prizes and excitement. Lay's® is determined to transform the Dallas area into a hub of energy and cheer, embodying the unmissable essence of Texas.

Bringing People Together

Denise Truelove, Senior Vice President of Marketing at Lay's U.S., commented, "Dallas is about to be one of the biggest soccer cities in the country this summer, and Lay's wanted to create something that feels fun, bold, and unmistakably Texas for fans before they head to matches or watch parties. This experience is all about bringing people together to celebrate the excitement and fandom surrounding FIFA World Cup 2026™."

As an official sponsor of the FIFA World Cup 2026™, Lay's® recognizes the powerful emotions, rituals, and celebrations that sports culture can evoke. The brand is keen on connecting with a broad audience, regardless of whether they are lifelong soccer fans or just looking to enjoy great snacks with friends.

For additional details and updates about this exciting summer event, fans are encouraged to visit www.laysfwc26.com.

About Lay's

With nearly 90 years of legacy in the snack industry, Lay’s is considered America’s favorite potato chip brand. Since 1938, Lay's Classic chips have been prepared simply with real potatoes, oil, and salt. Today, Lay's maintains its commitment to quality by excluding artificial flavors and colors from its snacks. For more information, visit www.lays.com.