#United States #Digital Media #Stamford, Connecticut #ASC Advisors #Ana Villarreal

ASC Advisors Launches New Digital Media Practice

In a significant move to bolster its services in the fast-evolving digital landscape, ASC Advisors has announced the establishment of a dedicated Digital Media Practice. This new initiative is headed by the highly experienced Ana Villarreal DuFlo, who joins the firm as Senior Director, overseeing Digital Strategy.

ASC Advisors, known for its strategic communications service that targets the alternative investment management sector, aims to strengthen its clients' digital footprints with this new practice. Ana Villarreal brings over ten years of noteworthy experience in digital media and public relations. Her previous role as Senior Manager of Digital Strategy and Optimization at AIG has honed her skills in driving audience engagement and enhancing brand visibility across various digital platforms.

The newly formed Digital Media Practice is geared towards supporting hedge funds, private equity, and alternative investment firms, with a focus on improving their digital presence and increasing engagement on platforms like LinkedIn, Google, X (formerly Twitter), and Meta (Facebook/Instagram). ASC recognizes the critical importance of digital strategies in shaping perceptions and driving engagement, which is why this expansion aligns perfectly with their mission.

Services Offered by the Digital Media Practice

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The scope of this practice includes a comprehensive suite of services tailored to meet the specific needs of investment managers:

• - LinkedIn Profile Development: Enhancing individual and firm profiles to amplify visibility.
• - Advertising and Paid Media Campaigns: Creating targeted campaigns to reach the right audience.
• - Online Reputation Management (ORM): Protecting and managing brand image online.
• - Search Engine Optimization (SEO): Increasing organic visibility and traffic.
• - Content Testing and Audience Mapping: Ensuring content reaches and resonates with the intended audience.
• - Executive Profile and Thought Leadership Support: Positioning leaders as industry experts.
• - Social Media Monitoring and Reporting: Offering insights into performance and engagement metrics.
• - Activism Campaigns and Shareholder Outreach: Engaging with shareholders effectively during crucial events.

ASC Managing Partner Steven Bruce emphasized the firm's longstanding commitment to guiding clients in the digital realm since 2012. He remarked, “Recognizing how the digital landscape can influence reputation and drive engagement, we are dedicated to expanding our capabilities.”

Taylor Ingraham, another partner at ASC, expressed excitement about Villarreal's onboarding, highlighting the potential for special situations like activism campaigns and mergers/acquisitions to benefit from enhanced digital communication strategies.

Keely Gispan, ASC Managing Director, acknowledged Villarreal's expertise and track record, stating that a cohesive online narrative is essential for improving brand recognition and gaining competitive advantages.

Ana’s background further includes notable stints at reputable communications agencies and a history of improving organizational communication frameworks. Her past roles have encompassed high-stakes projects, including crisis communications and brand-building strategies for prominent entities like Time Warner Inc.

Commitment to Tailored Communication Strategies

With Villarreal's expertise, ASC Advisors aims to elevate its service offerings significantly. The launch of this new practice signifies not only ASC's growth trajectory but also its commitment to providing clients with customized communication strategies that meet the demands of an increasingly digital world.

In a past interview, Ana stated, “A strong, data-informed approach to digital media is vital for enhancing firm profiles and achieving desired business outcomes.” Her vision includes leveraging performance data to forge smarter communication strategies that resonate with audiences effectively.

As part of its ongoing growth, ASC Advisors has also brought in Max Rayden as a Senior Director, further enriching its leadership with seasoned professionals.

For more information about ASC Advisors, including the array of services offered by the new Digital Media Practice, visit their website at www.ascadvisors.com.