#Japan #Tokyo #Asakusa Love #PERFUMERS #Kyarainnovate

Love in Asakusa: A Valentine's Campaign to Celebrate Romance

The bustling streets of Asakusa, known for its rich culture and vibrant atmosphere, will soon transform into a romantic haven for couples with the launch of the 'Love in Asakusa' campaign. Kicking off on January 14th, 2026, and running through February 14th, this initiative aims to create memorable experiences for couples, coinciding perfectly with the Valentine's season.

Campaign Overview

The 'Love in Asakusa' campaign is designed to support couples in celebrating their love, offering an array of engaging activities and experiences. The campaign centers around the aromatic shop 'inimu,' located at 2-1-5 Asakusa, operated by Kyarainnovate Co., Ltd. In collaboration with popular local attractions such as 'Kawarana,' 'Kuruma-ya,' 'Tokyo Rickshaw,' and the French restaurant 'et vous?,' this campaign presents a variety of unique experiences that allow couples to create lasting memories together.

The main theme of this year’s campaign is the irresistible scent of chocolate, symbolizing the sweet connections that love inspires. Couples will have the opportunity to engage in experiences that allow them to share their feelings through fragrance, a contemporary take on traditional Valentine's gifts.

Chocolate-Inspired Aroma Experiences

The centerpiece of the campaign introduces a selection of sophisticated chocolate fragrances crafted by Japanese perfumers from the brand 'PERFUMERS.' This delightful collection includes three signature scents: Tea Chocolate, Orange Peel, and Bitter. Couples can enjoy these fragrances through specially designed fabric mists available at 'inimu.'

This campaign emphasizes the importance of closeness, encouraging couples to communicate their feelings in nuanced ways that go beyond words. The subtle sweetness of the fragrances is meant to enhance intimacy, creating a unique atmosphere as couples stroll through the beautiful streets of Asakusa.

The Individual Shops Featuring Campaign Offerings

inimu

At inimu, couples will have access to the Valentine's exclusive campaign called 'Kōsaku,' where they can create their own fragrance mist. Within the standard selection of fragrances, participants can blend in a special chocolate scent known as 'love droplet.' Priced at just ¥1,300 (including tax), this experience offers an innovative way to convey emotions through scent.

Kawarana

Popular for its unique experiences, Kawarana will offer a Valentine's couple campaign named 'Kawarana Love Break.' During weekends, couples can participate in special package plans that involve a fun collaboration completing challenges together. These experiences are such as the '5-piece tile break challenge,' which comes with a good luck lock. The cost for participation is ¥6,590 (including tax).

Kuruma-ya

Offering a romantic rickshaw ride experience, Kuruma-ya will launch its Valentine's campaign titled 'Love Rickshaw.' Running from January 23 to February 14, this exclusive plan provides couples with a storytelling experience infused with fragrance. From romantic spots along the Sumida River to engaging missions, participants will cherish unforgettable moments priced at ¥20,000 (including tax).

Tokyo Rickshaw

Running parallel with Kuruma-ya, Tokyo Rickshaw will host ‘Love Rickshaw - Chocolate Plan’ from February 1 to February 14. This experience combines the thrill of a rickshaw ride with special amenities, including locks and instant photo opportunities. With scenic stops along the way, couples will also have the chance to purchase chocolate-scented products from inimu, enhancing their experience.

et vous?

Lastly, et vous? will provide a delightful option for couples with a special set that includes 'Love Truffle Chocolate' and a lucky lock, available for purchase at ¥1,100 (including tax). This offering allows guests to savor sweet treats as they enjoy their dining experience during the campaign.

Conclusion

Through the 'Love in Asakusa' campaign, couples will find themselves enveloped in love, connection, and delightful experiences that go beyond conventional Valentine's celebrations. From engaging in aroma experiences to enjoying delectable treats and memorable activities, Asakusa promises a romantic escape that will surely warm the hearts of all participants this season.