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Seed Oil Safe® Grows with New Brand Partners

In a significant development for health-conscious consumers, Seed Oil Safe® has announced the addition of eight new brand partners, nearly doubling its offerings. This initiative is aimed at providing better access to clean, healthier food and skincare products devoid of harmful seed oils and ultra-processed additives. The verification badge, created by the innovators behind the popular Seed Oil Scout app—which boasts over 1.5 million downloads—has garnered attention for promoting ingredient integrity and clean-label standards.

The newly partnered brands, which include MALK, Fond Bone Broth, Momona Skin, Against the Grain, Primal Pastures, kyoord, NUFS, and Jacob Bar, are on the forefront of a movement that seeks to eliminate the presence of detrimental seed oils ubiquitous in consumer goods. These oils, often processed and rich in omega-6 fatty acids, have been associated with numerous health issues, including inflammation and chronic diseases.

The Seed Oil Safe program engages brands that adhere to strict quality and integrity standards. By participating, these brands make it easier for consumers to discover packaged foods and cosmetics free from industrial seed oils and unnecessary additives. "We launched Seed Oil Safe to provide a simple, reliable method for consumers to navigate grocery shelves and online shopping," stated Erica Rozetti Thomas, Head of Business Development at Seed Oil Safe. "The growing number of leading brands that align with our standards is a strong indicator that the consumer packaged goods (CPG) industry is moving toward enhanced transparency and authentic ingredients."

Originally founded by the creator of Seed Oil Scout—a comprehensive guide for seed-oil-free dining—Seed Oil Safe extends its mission beyond restaurants, reaching into the realm of packaged goods. With the increase in partnered brands, the Seed Oil Safe initiative empowers health-conscious consumers to make smarter purchasing decisions at major retailers such as Whole Foods, Costco, and Sprouts, as well as through direct-to-consumer platforms.

The Seed Oil Safe badge not only informs consumers about what is excluded from food products (like inflammatory oils and mysterious additives), but it also honors brands committed to raising the bar for quality, transparency, and nutritional soundness.

In the face of rising consumer demand for cleaner products and a surge of innovative brands adopting better standards, Seed Oil Safe has emerged as a trusted emblem of integrity for a new generation of transparent, high-quality CPG items. With an ever-expanding marketplace, consumers can have confidence when choosing healthful options that align with their values.

For anyone looking to explore these cleaner options, downloading the Seed Oil Scout app is a crucial first step toward shopping with integrity (visit www.seedoilscout.com).

About Seed Oil Safe®

Seed Oil Safe is a consumer-first initiative developed by the team behind Seed Oil Scout. It was designed to assist consumers in promptly identifying packaged goods that are free from harmful seed oils and ultra-processed additives, through its verification badge and curated app marketplace. By partnering with clean-label brands, Seed Oil Safe strives to drive ingredient transparency and empower real food choices for health-conscious consumers.

For media inquiries, potential partnerships, or interviews, reach out to Erica Rozetti Thomas at [email protected]