#USA #Mazda #Waterloo #Trek Bicycle #Off-Road Racing

Mazda's Exciting Partnership with Trek Bicycle

Mazda North American Operations (MNAO) has officially announced a multi-year partnership as the exclusive automotive sponsor for Trek Bicycle's off-road racing teams and events in North America. This collaboration aims to blend the strengths of both companies by supporting mountain biking and gravel cycling, while also catering to outdoor adventure enthusiasts.

A Shared Commitment to Adventure

The core ethos of both Trek and Mazda embraces performance, design, and the thrill of exploring the great outdoors. This partnership is a natural fit, as both brands are committed to encouraging people to experience nature and discover new places. Tim Vanderjeugd, Trek's Global Sports Marketing Director, stated, "Working with Mazda makes perfect sense, as they share our passion for outdoor activities and adventure. Their support will significantly boost our operational capabilities on race day."

Supporting Top-tier Competition

Through this partnership, Mazda will bolster Trek's competitive edge. Specifically, the brand will provide Trek's racing teams, including Trek-Unbroken XC and DH, with essential resources to excel in their disciplines. This includes providing CX-50 models, which are specially prepared for outdoor adventures and equipped to navigate the unpredictable terrains often involved in remote racing events across North America.

The availability of reliable and competent transportation is crucial when racing in challenging environments. As Brad Audet, Marketing Director of Mazda North American Operations, explains, "Movement has always been at the heart of the Mazda brand, enriching lives as we go from one place to another. This partnership with Trek embodies that belief, allowing us to support amazing athletes and communities in the thrilling world of mountain biking."

High-profile Events and Visibility

Mazda’s presence will be felt at various prestigious cycling events throughout North America. From the UCI Mountain Bike World Series to local races in Utah and New York, Mazda’s involvement is set to enhance the experiences of both athletes and fans. The partnership will also see Mazda participating in other significant cycling occasions such as the Trek's Supper Club Gravel Series and the Wisconsin Off Road Series (WORS).

Fans of both Trek and Mazda can look forward to seeing Mazda vehicles showcased at these events, creating opportunities for engagement with athletes and cycling communities.

About Trek Bicycle

Founded in 1976, Trek Bicycle has established itself as a world leader in the design and manufacture of bicycles and electric bikes. Trek is dedicated to promoting cycling as a simple solution to complex global issues and is committed to encouraging more people to use bicycles for transportation, recreation, and sport.

About Mazda North American Operations

Proudly rooted in Hiroshima, Japan, Mazda boasts a rich history of sophisticated craftsmanship and innovation aimed at enriching the lives of its users. By placing the human experience at the center of its mission, Mazda strives to create uplifting interactions through its vehicles. Based in Irvine, California, MNAO oversees sales, marketing, service, and customer support across North America.

For more information about Mazda vehicles, photos, and other resources, visit the Mazda press center at news.mazdausa.com or follow them on social media at @MazdaUSA on platforms like Facebook, Instagram, TikTok, YouTube, and Threads.

This partnership between Mazda and Trek not only enhances athletic performance but also embodies the spirit of exploration and adventure that both brands champion.

Conclusion

With both brands intent on fostering a love for the outdoors, this collaboration not only brings greater visibility to the sport of cycling but also reinforces the shared values of adventure and exploration that resonate deeply within both Trek and Mazda. As the partnership unfolds, cycling enthusiasts and the general public alike can anticipate exciting developments in the realm of off-road racing.