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Dutch Bros Celebrates National Passenger Princess Day

Dutch Bros®, the popular drive-thru coffee chain known for its vibrant culture and innovative beverages, has officially declared the third Wednesday of November as National Passenger Princess Day. This celebration embraces the viral social media trend that has taken over platforms like TikTok and Instagram, where over 200,000 posts featuring the hashtag #passengerprincess have delighted fans across the country.

To mark this festive day, Dutch Bros invites everyone to join in the fun at any of its 1,050 locations. Starting at 3 p.m. on November 19, customers who purchase a medium or large drink will receive a special car magnet. There are three unique designs to collect, perfect for adding a touch of whimsy to your vehicle while showing off your passenger princess style. Grab yours while supplies last!

Tana Davila, the Chief Marketing Officer at Dutch Bros, expressed enthusiasm over the event's debut last year, stating, "The response to last year's Passenger Princess Day event was incredible, so we had to make it an official day. To celebrate the declaration of National Passenger Princess Day, we're giving away three unique car magnets for passenger princesses to show off their style."

The car magnets will be available at all Dutch Bros locations while supplies last. This initiative allows customers to transform their vehicles into a prideful chariot, embodying the spirit of fun and creativity that Dutch Bros stands for.

About Dutch Bros Coffee
Founded in 1992 in Grants Pass, Oregon, Dutch Bros has since expanded its footprint across 24 states, serving up unique handcrafted drinks including the Dutch Bros Rebel®, specialty coffees, nitrogen-infused cold brews, and refreshing teas. The franchise is not just about exceptional beverages but is also committed to creating significant positive impacts in the communities it serves through local initiatives and charitable contributions via the Dutch Bros Foundation®.

This event is another example of how Dutch Bros aims to elevate the coffee experience by integrating community engagement with fun promotional activities. Their focus on spreading kindness and community connection resonates deeply within their core values, as evidenced by their annual contributions to various charitable causes across the nation.

So mark your calendars for November 19, and swing by your nearest Dutch Bros for a chance to celebrate National Passenger Princess Day with a delightful drink and a collectible car magnet. Follow Dutch Bros on their social media platforms and download the Dutch Bros app to earn points and enjoy exclusive rewards. For more information, feel free to visit www.dutchbros.com.

Dutch Bros embraces the joy of community over coffee, one cup at a time, and this day promises to bring even more smiles and sparkle to your day!

Join the festivities and don't forget to tag your favorite passenger princess moments with #passengerprincess!