A New Era of Hospitality with Old Fitzgerald Bourbon
Old Fitzgerald Bourbon, a brand with a storied history dating back to 1870, is stepping forward into an innovative period of hospitality. Collaborating with celebrated culinary expert and TV personality Gail Simmons, the brand is set to redefine guest experiences with its new initiative,
The Pleasure is Ours Exceptional Guest Experiences, A Collection. This initiative aims to create memorable moments by combining fine bourbon with exceptional hospitality practices.
Celebrating Timeless Hospitality
From its iconic tagline "Key to Hospitality" to the rich bourbon that encourages savoring life's moments, Old Fitzgerald has always embraced the spirit of hospitality. Simmons, who takes on the role of Old Fitzgerald Hospitality Concierge, emphasizes that true hospitality lies in the thoughtful details that make guests feel both welcomed and cherished.
"To me, hospitality is all about those meaningful little details – the touches that make someone feel truly welcome and cared for, from the moment they walk in," Simmons notes. Her digital guide aims to inspire hosts everywhere, leveling up their hosting game with elegant touches that are accessible to all.
The Pleasure is Ours Collection
The newly unveiled digital guide, curated by writer Eric Twardzik, showcases exemplary hospitality across major cities such as New York, Chicago, and Seattle. Each city in the guide boasts its unique flavor of hospitality, from luxurious hotels with roaring fireplaces to a barbershop that houses a speakeasy with complimentary cocktails. This curated experience serves as a toolkit for hosts and guests alike, ensuring that whether in a lavish hotel or at home, the warmth of hospitality is felt.
To further connect with its audience, Old Fitzgerald will run the "Old Fitzgerald Key to Hospitality Sweepstakes." Starting now through Labor Day, bourbon enthusiasts can tag friends on Instagram, sharing who they would love to enjoy a taste of New York's finest hospitality with. The winner will receive a many perks, including a travel stipend for a luxurious weekend getaway.
Crafting Elevated Cocktails
As part of the partnership, Gail Simmons has specially crafted two cocktail recipes utilizing the new Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon. Designed for summer enjoyment, the
Honey Bramble Smash combines muddled blackberries, lemon zest, and the smooth bourbon with a touch of honey for a refreshing treat. As the seasons transition, the sophisticated
Old Brooklyn Spritz presents the bourbon's depth paired with seasonal blood orange and a splash of champagne, making for a festive winter toast.
"Creating hospitality through small, indulgent moments, like sipping a perfectly crafted cocktail, has been core to Old Fitzgerald since its inception in the late 1800s," explains Leslie Word, the brand manager for Old Fitzgerald. "This collaboration with Gail aims to introduce hospitality experiences to a new generation of bourbon drinkers."
The Old Fitzgerald Bottled-in-Bond 7-Year-Old
The remarkable new signature offering, Old Fitzgerald Bottled-in-Bond 7-Year-Old, embodies the brand's esteemed reputation within the bourbon community. Retaining the gold standard from the mid-1900s, this bourbon promises a rich interplay of flavors developed over seven years in charred oak barrels. With a striking copper hue and welcoming aromas of graham crackers and honey, the palate is treated to notes of brown sugar and cinnamon, making it ideal for sipping neat or in cocktails.
At an appealing price point of approximately $59.99 for a 700ml bottle, the Bottled-in-Bond expression invites bourbon lovers to indulge in quality whiskey that honors the brand's long-standing traditions.
Conclusion
Old Fitzgerald Bourbon's commitment to hospitality extends beyond just serving spirits; it's about crafting environments where guests feel truly at home. The collaboration with Gail Simmons marks a notable shift in how the brand engages with consumers in an ever-evolving industry landscape. For those eager to explore more about this exciting initiative and the accompanying digital collection, further details await at the Old Fitzgerald Bourbon website.
For more insights on this esteemed bourbon brand, visit
Old Fitzgerald Bourbon.
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