AdAdapted Enhances Collaboration with Flipp for Canadian Market Expansion and Desktop Inventory
AdAdapted, known for its innovative approach to advertising within the consumer packaged goods (CPG) space, has announced its strategic expansion of an existing partnership with Flipp, a leading digital shopping platform. This exciting development, shared on January 21, 2025, aims at penetrating the Canadian market while introducing desktop web inventory capabilities. This new phase of collaboration promises significant benefits not only for AdAdapted and Flipp but also for countless CPG brands seeking to engage shoppers at pivotal moments.
The relationship between AdAdapted and Flipp is not new; since 2022, AdAdapted has been the exclusive partner for Flipp's display advertising inventory in the United States. Through this collaboration, diverse CPG brands have successfully managed to cater to in-market, head-of-household shoppers, utilizing the Flipp app’s home screen and flyer screens for effective advertisement placements. The partnership evolved further in 2024, when push notifications were introduced to bolster brand engagement during critical phases of the consumer purchase journey.
Given the impressive outcomes observed in the U.S., this partnership is now expanding to incorporate desktop web inventory—allowing AdAdapted to reach a wider audience across both the U.S. and Canadian markets. By tapping into desktop platforms, brands can deploy display advertisements not just within the Flipp app, but also on Flipp's desktop web interface for Canadian consumers, significantly amplifying their reach.
Molly McFarland, founder and chief revenue officer at AdAdapted, expressed enthusiasm about the extended collaboration, stating, "We appreciate our long-standing relationship with Flipp and the value it brings to shoppers and to our branded clients. The success we've seen in the U.S. demonstrates the power of this partnership. Providing access to Flipp's desktop web inventory across the U.S. and Canada will create even greater opportunity for our advertisers."
The Flipp advertising network boasts access to over 100 million shoppers who are ready to make purchasing decisions. By leveraging unique technology such as AdAdapted’s AddIt™, consumers can add promoted products directly to their shopping lists, allowing brands to influence consumer choices right when they are deciding what to purchase.
McFarland further highlighted the position AdAdapted holds within the market, emphasizing how this collaboration reinforces its role as a trusted partner for CPG brands targeting active and verified shoppers. Notably, AdAdapted is the only third-party solution that can access this valuable inventory across these pivotal platforms, allowing an unprecedented ability for brands to secure product placements in shoppers’ lists and carts.
As the industry continues to evolve, collaborations like that between AdAdapted and Flipp signify a shift in how brands interact with their consumers. By intersecting critical touchpoints in the shopping journey, these brands can cultivate not only awareness but also drive conversions in an increasingly competitive landscape. This partnership is positioned to revolutionize how advertising is conducted within the CPG sector and aims to create impactful results for brands focused on maximizing their shelf presence.
For further insights into AdAdapted’s cutting-edge CPG and retail media technology services, their website, adadapted.com, serves as a portal to explore the innovative offerings that are shaping the future of advertising strategies in the marketplace. The company's commitment to creating hyper-targeted and predictive solutions stands as a testament to its industry leadership.
In conclusion, the expansion of the AdAdapted-Flipp partnership exemplifies a strategic move that blends technology with consumer engagement, targeting high-intent shoppers effectively across North America. As both companies aim to nurture their relationship and explore future potentials, the advertising landscape is set for significant transformations, paving the way for more personalized and dynamic shopping experiences.
The relationship between AdAdapted and Flipp is not new; since 2022, AdAdapted has been the exclusive partner for Flipp's display advertising inventory in the United States. Through this collaboration, diverse CPG brands have successfully managed to cater to in-market, head-of-household shoppers, utilizing the Flipp app’s home screen and flyer screens for effective advertisement placements. The partnership evolved further in 2024, when push notifications were introduced to bolster brand engagement during critical phases of the consumer purchase journey.
Given the impressive outcomes observed in the U.S., this partnership is now expanding to incorporate desktop web inventory—allowing AdAdapted to reach a wider audience across both the U.S. and Canadian markets. By tapping into desktop platforms, brands can deploy display advertisements not just within the Flipp app, but also on Flipp's desktop web interface for Canadian consumers, significantly amplifying their reach.
Molly McFarland, founder and chief revenue officer at AdAdapted, expressed enthusiasm about the extended collaboration, stating, "We appreciate our long-standing relationship with Flipp and the value it brings to shoppers and to our branded clients. The success we've seen in the U.S. demonstrates the power of this partnership. Providing access to Flipp's desktop web inventory across the U.S. and Canada will create even greater opportunity for our advertisers."
The Flipp advertising network boasts access to over 100 million shoppers who are ready to make purchasing decisions. By leveraging unique technology such as AdAdapted’s AddIt™, consumers can add promoted products directly to their shopping lists, allowing brands to influence consumer choices right when they are deciding what to purchase.
McFarland further highlighted the position AdAdapted holds within the market, emphasizing how this collaboration reinforces its role as a trusted partner for CPG brands targeting active and verified shoppers. Notably, AdAdapted is the only third-party solution that can access this valuable inventory across these pivotal platforms, allowing an unprecedented ability for brands to secure product placements in shoppers’ lists and carts.
As the industry continues to evolve, collaborations like that between AdAdapted and Flipp signify a shift in how brands interact with their consumers. By intersecting critical touchpoints in the shopping journey, these brands can cultivate not only awareness but also drive conversions in an increasingly competitive landscape. This partnership is positioned to revolutionize how advertising is conducted within the CPG sector and aims to create impactful results for brands focused on maximizing their shelf presence.
For further insights into AdAdapted’s cutting-edge CPG and retail media technology services, their website, adadapted.com, serves as a portal to explore the innovative offerings that are shaping the future of advertising strategies in the marketplace. The company's commitment to creating hyper-targeted and predictive solutions stands as a testament to its industry leadership.
In conclusion, the expansion of the AdAdapted-Flipp partnership exemplifies a strategic move that blends technology with consumer engagement, targeting high-intent shoppers effectively across North America. As both companies aim to nurture their relationship and explore future potentials, the advertising landscape is set for significant transformations, paving the way for more personalized and dynamic shopping experiences.
Topics Consumer Products & Retail）
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