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Laundry by Shelli Segal Elevates Everyday Luxury with New Collection

Laundry by Shelli Segal®, renowned for its iconic West Coast glamour and bold femininity, is set to expand its fashion repertoire by launching an innovative sleepwear and loungewear collection in partnership with S2 Sportswear's Cloud Imports division. Expected to debut in Holiday 2026, this new venture marks an exciting evolution for the brand as it now translates its signature confident and effortless style into the realm of homewear.

Having cultivated a successful relationship since its initial collaboration in 2020, where Laundry activewear was launched, this new agreement represents a significant step forward for the brand. The upcoming collection aims to embody Laundry's vibrant aesthetic and high-quality craftsmanship, merging eye-catching designs with the ultra-comfort that modern women seek for relaxation. The pieces are intended to feel as bold in the home as they do in public, combining elegance with practicality.

Oscar Feldenkreis, CEO of Perry Ellis International, highlighted the natural progression towards sleepwear and loungewear in Laundry's portfolio. He expressed enthusiasm about expanding the partnership with S2 Sportswear, noting their prior success in executing high-quality activewear. This strategic move is seen as a pathway to broaden Laundry's influence in customers' lives, especially with the holiday season approaching.

Saul Chakkalo, CEO of S2 Sportswear, echoed Feldenkreis's sentiments, stating that this launch not only builds on their past success but also reinforces Laundry's commitment to elevated and effortless style. The new sleepwear line is designed with the modern woman's lifestyle in mind, focusing on both luxury and everyday functionality.

The collection is expected to feature Laundry's distinctive West Coast charm and pastel palettes, with meticulous attention to detail that has characterized the brand since its inception. This marks another chapter in Laundry's evolution, having previously expanded into various categories, such as dresses, eyewear, legwear, and home collections. Each item in the new line is crafted to provide the comfort needed for lounging at home while ensuring that wearers feel equally stylish as they go about their daily routines.

A Brief History of Laundry by Shelli Segal

Founded in 1988, Laundry by Shelli Segal has established itself over nearly four decades as a trend-setting brand that embodies femininity and contemporary design. Known for its playful yet refined aesthetic, the brand captures the essence of confident women navigating various aspects of life. Its global reputation owes much to its unique blend of vibrant colors and artisan craftsmanship.

The brand has adeptly carved a niche within multiple licensed sectors, continually redefining its offerings to resonate with contemporary styles and consumer needs. The addition of sleepwear and loungewear aligns perfectly with its mission to elevate everyday luxury for modern women.

Insights on S2 Sportswear

Established in 2013, S2 Sportswear is based in New York City and specializes in manufacturing and distributing high-quality activewear. The company is recognized for its strong partnerships with other esteemed brands, such as Nicole Miller and Body Glove, emphasizing its commitment to quality and performance within the apparel industry. The newly formed Cloud Imports division reflects S2's strategic focus on expanding into elevated apparel categories, further solidifying its marketplace standing.

About Perry Ellis International

Perry Ellis International Inc. is a prominent designer and distributor of high-quality apparel across various categories. It boasts a diverse portfolio featuring brands like Perry Ellis®, Jantzen®, and of course, Laundry by Shelli Segal®. Their strategy includes both designing and licensing merchandise, enabling them to deliver a broad spectrum of products through multiple retail channels.

As Laundry by Shelli Segal gears up for its new sleepwear collection, the fashion landscape watches eagerly to see how this esteemed brand will further enrich the lives of its customers. The collection promises to redefine comfort while sustaining the elegant aesthetics that Laundry is celebrated for.