#United States #Puratos #Pennsauken #Regenerative Agriculture #Wheat Supply Chain

Puratos Pioneers Sustainable Practices in the Wheat Industry

In a major development towards sustainable agriculture, Puratos, a global leader in the bakery and chocolate ingredients sector, has announced an ambitious drive to scale its regenerative agriculture initiatives across the United States' wheat supply chain. The company has decided to enroll around 30% of its wheat flour volumes into mass balance regenerative programs in collaboration with essential partners throughout the supply chain. This strategic move is a step towards realizing Puratos' objective of achieving 50% regenerative sourcing by the year 2030, bolstered by structured implementation, measurable milestones, and ongoing progress assessment.

Regenerative agriculture, as defined by Puratos, is an outcome-based approach focused on enhancing soil health, promoting biodiversity, and improving water management while generating sustainable value for farmers and the broader community. "Everything starts with the soil, but most people never see it," said Luther Hardin, Senior Procurement Manager at Puratos USA. He highlighted the pressures farmers face from unpredictable weather, yield fluctuations, and the long-term viability of their practices. The impacts at the farm level resonate throughout the entire supply chain, making it crucial for Puratos to work in partnership with these stakeholders to foster a more sustainable and resilient system.

To facilitate this transition, Puratos is closely collaborating with farmers, cooperatives, and milling partners globally. They are implementing regenerative agricultural methods such as crop rotation, reduced tillage, and cover cropping, which are linked to improved soil organic matter and increased water retention. These practices are expected to enhance the resilience of agricultural systems over time, benefiting not just the environment but the farmers as well.

The U.S. initiative marks a significant shift from previous pilot projects towards broader implementation within the wheat flour segment. This transformation is made possible through established partnerships with suppliers and the support of comprehensive reporting frameworks that ensure accountability across the value chain.

Michael Gleason, Product Director at Puratos USA, emphasized the necessity for practical solutions that fit the operational realities of their customers. "Our customers need actionable solutions that integrate seamlessly with their current operations, not just theoretical concepts. Regenerative agriculture must translate into real supply chains, formulations, and production environments, which is precisely our focus," he explained.

This initiative builds upon the successful programs launched in 2022 and serves as a foundation upon which Puratos can expand its regenerative practices both in the U.S. and globally. As the demand for transparency and measurable outcomes grows, Puratos is steadfast in its commitment to responsible sourcing through collaboration and long-term partnerships.

About Puratos

Puratos is an international company dedicated to providing a comprehensive range of innovative food ingredients and solutions tailored for the bakery, sweet goods, and chocolate sectors. Their primary clientele consists of large industrial bakeries and retailers in the U.S., alongside foodservice chains, distributors, and artisanal customers. Operating from their U.S. headquarters in Pennsauken, NJ, and with a global base in Belgium, Puratos believes deeply in the transformative potential of food in people's lives. They continuously strive to support customer success by harnessing global technology innovations and insights from food culture to create new opportunities. In doing so, they aim to advance not only their business objectives but also the health and well-being of consumers worldwide.

For more information about their sustainability commitments and initiatives, visit Puratos USA.