#Brazil #Duas Rodas #DR Flavors #Jaraguá do Sul

Duas Rodas Celebrates a Century with a New Identity

Duas Rodas, a prominent player in the food and beverage sector, has officially rebranded itself as DR Flavors & Ingredients to mark its 100th anniversary. Founded in Jaraguá do Sul, Santa Catarina, Brazil, Duas Rodas has carved a niche for itself as a leader in flavors, botanical extracts, and integrated solutions, and this rebranding signifies more than just a name change—it's a new chapter in its legacy.

The evolution to DR Flavors & Ingredients highlights the company’s commitment to connecting people and brands through innovative solutions that enhance sensory experiences. This change isn't merely cosmetic; it reflects a strategic pivot towards a more humanized approach to communication, focusing on the emotional and sensory connections people develop with food. This concept is increasingly relevant in today’s global food sector.

Over the last century, Duas Rodas has established a robust presence across eight countries, including Brazil—where it operates three manufacturing units—and additional facilities in Mexico, Chile, and Colombia. Their extensive footprint also includes technology and logistics centers in Germany, Poland, China, and the United States, reaching clients in over 70 countries. This vast operational network showcases the brand’s ambition and versatility in serving a diverse clientele around the globe.

The leadership duo of Chairman Leonardo Fausto Zipf and CEO Rosemeri Francener is at the helm of this transformation. Zipf emphasized the importance of adaptability in their success: "We are the result of the work of committed, visionary, and determined people. This company has always known how to reinvent itself while remaining true to its essence. Our focus is on the future, but the values that brought us here remain unwavering."

Francener echoed this sentiment, stressing the weight of responsibility that accompanies reaching a centenary milestone. "Reaching 100 years is a rare achievement. But more than that, it's a responsibility. We honor our history by continuing to grow with focus, purpose, and passion for what we do. We are only at the beginning of a new cycle of achievements," she stated.

Duas Rodas began its journey in 1925, rooted in the principles of quality and innovation. The company initially catered to local needs, but over the decades, it expanded its vision to include the international stage. This global perspective has allowed DR Flavors & Ingredients to influence culinary trends and consumer tastes worldwide.

As part of the brand transition, the company will also revamp its marketing strategies to align more closely with modern consumer expectations. This encompasses a renewed emphasis on sustainability, health-conscious ingredients, and ethical sourcing practices—values that resonate with today's consumers who are increasingly aware of the impact of their choices on the environment and society.

In conclusion, the launch of DR Flavors & Ingredients is a testament to Duas Rodas' adaptability and vision for the future. While celebrating a century of accomplishments, the company remains focused on sensory innovation and sustainable growth, laying the groundwork for a promising new era in the food and beverage industry. With a commitment to enhancing flavors and connections, DR Flavors & Ingredients is set to inspire the culinary world as it embarks on this exciting new chapter.

With this rebranding, Duas Rodas demonstrates its dedication not only to its rich history but also to the future of the food industry, paving the way for new partnerships and innovations that awaken the senses and create lasting memories.