Karen O'Neill Joins SONIFI
SONIFI, a recognized global leader in hospitality guest technology, has appointed Karen O'Neill as the new senior vice president of hospitality sales. In this pivotal role, O'Neill will be instrumental in steering the company’s strategies to enhance its technology and services, reinforcing SONIFI's status in the competitive hospitality sector.
With an extensive career spanning over two decades, O'Neill has established herself as a transformative force in the hospitality technology arena. Prior to her joining SONIFI, she was a key player at various influential companies, such as Unifocus, Knowcross, Stayntouch, and MICROS Systems (now operating under Oracle Hospitality). Throughout her career, she has consistently driven growth and innovation, proving her capability to navigate the fast-evolving landscape of hospitality technology.
In her new role at SONIFI, O’Neill will leverage her impressive skill set to further propel the company’s growth as it continues to support hotels in creating exceptional guest experiences. She has always had a profound understanding of the entire customer journey and recognizes the myriad of technological demands that hotels of all sizes encounter. Her insights make her a valuable asset to SONIFI's mission of delivering unparalleled digital experiences.
O'Neill’s credentials extend beyond corporate leadership; she is also the founder of KnockOut Hospitality Consulting, LLC. Moreover, she has contributed her expertise as a board member and chief commercial officer at Growth Advisors International Network (GAIN). Her various experiences not only highlight her leadership capabilities but also her commitment to advancing the hospitality technology sector.
Reflecting on her new position, O'Neill expressed enthusiasm regarding SONIFI’s innovative approach, stating, "The hospitality technology stack and customer journey both continue to evolve. SONIFI has been a pioneer in the sector, showcasing a steadfast dedication to excellence. I'm thrilled at the prospect of contributing to this growth."
Ahmad Ouri, the CEO of SONIFI, praised O'Neill’s appointment, acknowledging her as one of the industry's foremost commercial leaders. According to Ouri, "Karen’s extensive experience and proven success in sales, management, and growth make her the perfect individual to enhance SONIFI’s trajectory in the coming years."
SONIFI is renowned as the largest guest technology provider in the hospitality sector, supporting over a million rooms within 5,000 properties worldwide. Their impressive portfolio, relied upon by global brands and hotels across all scales, offers advanced solutions including high-speed Wi-Fi, interactive television, streaming services, and in-room entertainment.
As the hospitality industry continues to evolve, O'Neill's strategic leadership at SONIFI is expected to play a crucial role in shaping the future of guest technology and ensuring that the company remains at the forefront of delivering innovative solutions. For more information on SONIFI and its offerings, please visit
sonifi.com.