Revo and The Rolling Stones Launch Exclusive Eyewear Collection Celebrating Rock Legends

Revo and The Rolling Stones: A Unique Collaboration



In a groundbreaking development in the world of fashion and music, Revo, renowned for its high-performance polarized eyewear, has unveiled an exclusive collaboration with none other than The Rolling Stones, one of rock 'n' roll's most legendary bands. This partnership promises to deliver a collection that is as bold and vibrant as the music created by the Stones over decades.

The Genesis of the Collaboration



Launched on October 28, 2025, this eyewear line is part of the "Legends in Sound" series, an ongoing collaboration between Revo, Universal Music Group (UMG), and Bravado. This initiative aims to honor iconic artists who have left an indelible mark on culture through their music and style. The collection not only pays homage to The Rolling Stones but also looks forward to future collaborations with other legendary artists, creating a bridge between fans and the signatures of influential musicians worldwide.

Celebrating Rock 'n' Roll Style



The Rolling Stones x Revo collection reflects the raw energy and visual aesthetics that defined rock music. By looking back at archival photographs of the band's most celebrated moments, Revo reinterprets their classic style for a contemporary audience. The collection consists of nine unique designs, each inspired by a distinct song from the band’s impressive repertoire, transforming music into tangible fashion statements.

Cliff Robinson, CEO of Revo, expressed the essence of this partnership: "The Rolling Stones x Revo collaboration isn’t just eyewear. It’s a wearable tribute to one of the greatest bands of all time. Their influence has transcended generations and continues to resonate today. This collection is our way of celebrating that timeless impact."

A Modern Twist on Iconic Imagery



The designs capture the essence of The Rolling Stones' style, characterized by a combination of edge and sophistication. They channel the band's historic vibe while infusing modern innovations, such as Revo's cutting-edge NASA Light Management System™ technology. This advanced feature enhances how wearers perceive the world, making the collection functional as well as stylish.

Famed stylist, Lucas Jagger—son of Mick Jagger—features prominently in the campaign, embodying the collaboration's commitment to connecting different generations of music and fashion enthusiasts. Lucas represents a new era while keeping alive the rich legacy of The Rolling Stones.

A Tribute to Cultural Influence



Matt Young, President of Bravado, further emphasized the significance of this venture: "The Rolling Stones epitomize cool and have shaped the very fabric of rock 'n' roll. This eyewear collection from Revo is a beautiful tribute, blending innovative design with the unmistakable style and energy that The Stones have fostered for decades."

Each pair of sunglasses arrives elegantly packaged in a way that reflects The Rolling Stones' extensive history and memorabilia. The thoughtful packaging is designed to invoke nostalgia and reverence for one of music's most iconic bands, ensuring that fans feel a connection to the product.

Availability and Pricing



The Rolling Stones x Revo collection officially launched on October 28, 2025, and is available for purchase on multiple platforms: Revo.com, RollingStones.com, and Complex.com, as well as in select global retailers. Prices range from $249 for standard pieces to $659 for exclusive collector's items, making it accessible for fans looking to incorporate a piece of rock history into their wardrobe.

About Revo and Bravado



Founded in 1985, Revo quickly established itself as a front-runner in the sunglasses market, known for its advanced polarized lens technology originally developed for NASA. With a commitment to innovation, they continue to provide cutting-edge eyewear for an international audience.

Bravado, on the other hand, serves at the intersection of music and fashion, promoting a broad range of products that foster emotional connections between fans and artists. With teams across 40 countries, Bravado is a vital player in the entertainment merchandise space, complementing the artistic visions of musicians like The Rolling Stones.

In conclusion, this collaboration between Revo and The Rolling Stones not only celebrates iconic music and fashion but also invites fans from all walks of life to wear a piece of history, reflect on the timeless influence of rock music, and embrace their own sense of style.

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Topics Consumer Products & Retail)

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