#United States #Irvine #vehicle sales #Mazda North America #Mazda Sales

Mazda's June Sales Performance Overview

Mazda North American Operations (MNAO) recently announced its sales figures for June 2025, revealing a total of 33,385 vehicles sold. This marks a 6.5% decline compared to the same month in 2024. Despite this decrease, the company reported encouraging year-to-date figures, with total sales reaching 210,298 vehicles, a modest increase of 3.9% over the previous year. The report also highlights a decline in the daily selling rate (DSR) by 1.3%, attributed to a reduction in selling days from 26 in June 2024 to 24 in June 2025.

The June sales results place Mazda proudly in the second-best position for June sales since 1994. It’s also significant to note that the Certified Pre-Owned (CPO) vehicle sales totaled 5,436 units in June, which is down 13% from last year. However, the year-to-date CPO sales have seen a slight increase of 1%, reaching 37,069 units.

Breakdown of Vehicle Sales by Model

1. Mazda3: Sales for the Mazda3 experienced a substantial reduction, with 1,906 units sold in June, representing a 28.6% decline year-over-year. Year-to-date sales for the Mazda3 stand at 16,946 units, down 4.9% from the previous year's figures.

2. MX-5 Miata: In contrast, the MX-5 Miata saw a significant uptick in sales with 1,244 units sold, an impressive 60.3% increase compared to the same month last year. Year-to-date, MX-5 sales are at 4,772 units, marking a 19.2% rise.

3. CX-5 and CX-50: The CX-5 also showed resilience with 13,759 units sold, reflecting a robust 13.5% increase over 2024. Year-to-date, it remains stable with just a minor increase of 0.1%. The newer CX-50 model saw 8,671 units sold, a 11.2% improvement year-over-year, and 46,914 units sold in total year-to-date, showcasing a remarkable 33.3% gain.

Insights from Sales Trends

With operations spanning across the United States, Canada, Mexico, and Colombia, Mazda continues to adapt to the dynamic automotive landscape. The data displays consumers’ shifting preferences, as the increase in demand for the Miata and the CX series models contrast with the drops in sales for the Mazda3 and CPO vehicles.

Mazda's commitment to sophisticated craftsmanship and customer-centric designs remains steadfast as they aim to enhance the driving experience for consumers. With major operations in Irvine, California, the company is poised to respond to market demands through innovation and quality production.

Conclusion

Despite the slight drop in sales numbers this past June, Mazda North American Operations is optimistic about the remainder of the year, attributing the increase in overall year-to-date sales to strong performance in specific models and a commitment to its customers. By focusing on a diversified vehicle lineup, Mazda is expected to navigate challenges while driving forward into the latter part of 2025 and beyond.