Insights into Women's Beauty Subscription Services Usage in Japan

Examining Beauty Subscription Services Among Japanese Women

A recent survey conducted by Bizki, the company behind the beauty and health information platform Kirei Style, offers insights into women's engagement with beauty subscription services across Japan. The survey, which encompassed 2,000 women ranging from ages 20 to 59, sought to understand the usage rates and preferences concerning various beauty subscription formats.

Survey Overview

The research, conducted via online methods on April 22, 2025, revealed that only 15.6% of participants had used beauty subscription services, while a significant 84.4% reported having never used such services. The survey included six categories of beauty subscriptions:
1. Cosmetic box subscription (delivery of different cosmetics each time)
2. Perfume subscriptions (delivery of various perfumes each time)
3. Monthly nail/salon services or self-facial services
4. Beauty medical services subscription
5. Rental services for beauty devices
6. No prior usage

Overall Findings

Among the respondents who had tried beauty subscriptions, most favored the cosmetic box services, followed by nail and salon packages. This finding highlights that women value the opportunity to experiment with different products, especially in the beauty sector, where variety plays a crucial role.

Age Distribution

The analysis also showed significant differences in subscription usage rates across age groups. For instance, while only 5.2% of women in their 50s reported using these services, the rate jumped to 26.4% among women in their 20s. The stark 21.2% difference could be attributed to younger generations being more accustomed to subscription models in their daily lives and finding lower barriers to entry. The cost-effective nature of these services allows younger women to enjoy a wider range of cosmetic products, making beauty more accessible.

Socioeconomic Factors

Moreover, the study indicated that disposable income levels significantly affect the willingness to engage with innovative and higher-value services. As disposable income varies, it shapes the beauty service consumption patterns among different demographics.

Impact of Children

Interestingly, the survey also revealed nuanced insights when factoring in whether respondents had children. Women without children were slightly more inclined to use beauty subscriptions. However, a surprising trend emerged with self-facial and beauty medical services, where usage was higher among those with children. This could stem from the fact that mothers, perhaps managing time constraints due to childcare, found at-home solutions such as self-facial treatments more stimulating and feasible.

Future of Beauty Subscriptions

Despite a relatively small portion of women currently utilizing beauty subscriptions, the demand for tailored, easy-to-use beauty services suggests that these services will continue to adapt and grow. Many respondents expressed a desire to discover beauty products that suit them and embrace an easier way to engage with beauty routines.

Kirei Style: Your Beauty Information Hub

At Kirei Style, we strive to provide insightful content on health and beauty, guided by our motto, "Embracing beauty today and in 10 years." Whether you’re seeking solutions for daily beauty concerns or looking to elevate your beauty experience, our resources can help you on your journey.

Explore more about beauty and wellness at our official website: Kirei Style.

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Note: If you wish to quote or reference this article or its data, please credit the source: Kirei Style.