The Grand Opening of New Area MIMURE at Newoman Takanawa on March 28th!

MIMURE: The Concept Area of Newoman Takanawa

On March 28, 2023, Newoman Takanawa will debut its largest concept area yet, known as MIMURE. This space embodies the three core challenges the venue aims to tackle: creating unseen lifestyle values, fostering ecological awareness, and enhancing community spaces. With a grand vision to curate a fulfilling life for the next century, the area will showcase uniquely crafted items that reflect uncompromising dedication from partners.

MIMURE will also feature a limited-time pop-up shop produced by the local company Happoen, focusing on delights like strawberries that can be enjoyed throughout the spring season. A range of events will elevate the atmosphere during this opening phase, providing an engaging experience for all visitors.

Highlights of MIMURE’s Opening

Point 1: Preview of MIMURE's Ideological Items

Various vendors will address and promote the happiness of people through their offerings, representing essential and enduring values through products, spaces, and services. Among the initial highlights:

- OGAWA COFFEE LABORATORY presents its signature dish:

- Grass-Fed Beef Roast Plate - Priced at 1,637 yen (tax excluded), this meal advocates for health by presenting high-protein and low-fat options derived from grass-fed beef, served alongside pumpkin gratin.

- PÂTISSERIE ASAKO IWAYANAGI features:

- A cheesecake made with rare camembert cheese from Yoshida Farm in Okayama, emphasizing craftsmanship in every step from milking to cheesemaking. This highlights the rich narrative of Japanese culinary traditions and nature’s bounty.

Point 2: Limited-Time Shop by Local Company Happoen

In alignment with the opening of MIMURE, a temporary outlet produced by Happoen will persist on the third floor at the pop-up space, Satochi no Za. This collaboration focuses on promoting strawberries from Fukushima Prefecture, known for its unique varieties such as “Fukuharuka” and “Yuuyake Berry.” These exceptional berries will showcase the diligent efforts of local farmers and are challenging to find in Tokyo markets. Additionally, an exclusive strawberry tart utilizing “Fukuharuka” will also be available.

Point 3: Exciting Event Lineup During the Opening

A plethora of events aimed at fostering community learning will take place in MIMURE:
1. Farm to Table Experience - Featuring a workshop called Make it Cake_it! in collaboration with AGRIKO. Here, participants will harvest edible flowers to creatively decorate sweets. This experiential approach merges agriculture with the culinary arts.

2. Special Coffee Experience - A two-day event titled COFFEE ARTISANS SESSION at OGAWA COFFEE LABORATORY will host world champion baristas, offering unique beverages and a pairing dinner featuring charcoal-grilled dishes. This exclusive experience aims to provide patrons with unforgettable flavors and presentations.

3. Student-Designed Music Concert - Slated for late May, music students, guided by renowned collaboration with KOACRIATIVE's Norimitsu Iijima, will take the initiative to plan a concert from the ground up. The focus will be on designing an engaging experience, reflecting the community and environment uniquely.

Opening Logistics

The official launch will occur on March 28 at 12:00 PM with regular operating hours from March 29, running from 10:00 AM to 10:00 PM. Be mindful of transportation arrangements as visitors may experience waiting times to enter. Given the anticipated crowds, delays might necessitate close cooperation with venue staff.

For more information, check the MIMURE special website here and follow Instagram for updates at @newoman_takanawa. Join us as we unveil a new chapter in the Newoman Takanawa journey with MIMURE, where lifestyle values meet innovative experiences!