#Japan #Tokyo #Debut icci #Handmade Jewelry #Christmas Trends

Christmas Trends in Handmade Pairings from Debut icci Daikanyama

As we approach the festive season, Debut icci Daikanyama, a handmade pairing specialty shop operated by icci Co., Ltd. in Tokyo, has unveiled key insights from a customer survey conducted in October 2025. This report highlights the growing trend of experience-based gifts, particularly in the realm of handmade jewelry, a category increasingly sought by couples for commemorative occasions like anniversaries.

Customer Age Demographics

The recent survey illuminated the age demographics of customers who utilized the handmade pairing services this month:

• - Under 20: 3.7%
• - Age 21-25: 25.8%
• - Age 26-30: 39.2%
• - Age 31-35: 18.4%
• - Age 36-40: 8.8%
• - Age 41 and above: 4.1%

The most significant finding is that individuals aged 26 to 30 represented 39.2% of customers, confirming that this age group is the core target for Debut icci's services. This particular range signifies a period where couples often begin contemplating marriage, making handmade pairings a sought-after symbol of their love and commitment. Additionally, young adults in their early twenties account for 25.8% of customers, indicating a strong attraction to the experience of creating something special together.

Interestingly, customers aged 36 and above made up 12.9% of the clientele. This suggests a diverse range of needs, including second marriage rings and family jewelry, for which the store caters effectively, appealing to couples celebrating significant milestones in life.

Customer Residence Statistics

Further analysis revealed insightful data regarding the geographic distribution of patrons:

• - 23 wards of Tokyo: 6%
• - Outside 23 wards: 59%
• - Greater Tokyo Area: 28%
• - Outside Greater Tokyo: 8%

A noteworthy point is that 59% of customers hailed from outside the 23 wards, while only 6% lived within these urban limits. The Greater Tokyo Area (including the 23 wards) accounted for 93% of all customers, indicating that handmade pairings by Debut icci are perceived as a unique and worthwhile experience for couples traveling from suburban locales. Many patrons view their visit to Daikanyama as a special date destination, often choosing to travel here for weekends or to mark special anniversaries rather than as part of their daily routine.

Top 5 Popular Gemstones

The survey also highlighted the most requested gemstones for handmade pairings:
1. Diamond: 49%
2. Blue Topaz: 15%
3. Pink Tourmaline: 14%
4. Peridot: 11%
5. Ice Blue Diamond: 10%

Diamonds commanded nearly half the requests (49%), reinforcing their status as a timeless symbol of eternal love. Customers appreciate the warmth of handmade jewelry, along with the refined brilliance of diamonds, enhancing their everyday experience. Following diamonds, blue topaz and pink tourmaline held significant appeal owing to their beauty and personal significance, particularly as birthstones for November and October, respectively.

This ranking illustrates the dichotomy between customers seeking the immutable value of diamonds versus those gravitating towards colorful stones, favoring unique narratives that personalize their pairings.

Popular Ring Width Preferences

In terms of ring width, the preferences of customers were as follows:

• - 2mm: 57%
• - 3mm: 22%
• - 4mm: 12%
• - 5mm: 4%
• - 6mm: 3%

The 2mm width emerged as the clear favorite, garnering 57% of responses, suggesting a distinct preference for slender, elegant designs. Together, 2mm and 3mm rings comprised 79% of all choices, indicating that customers prioritize daily wearability and a delicate aesthetic. The findings suggest that younger couples, particularly those in their late twenties to early thirties, prefer designs that seamlessly transition between different aspects of their lives.

Conversely, wider rings (4mm and above) accounted for only 19% of responses, hinting at a niche segment seeking bolder styles characteristic of handmade craftsmanship. However, the majority preference for finer rings illustrates a trend toward more delicate and stackable designs suitable for contemporary tastes.

Conclusion

As revealed by this thorough survey conducted by icci Co., Ltd. from October 1 to October 31, 2025, the handmade pairing services at Debut icci Daikanyama are gaining traction among couples seeking meaningful expressions of love through unique experiences. By adapting their offerings in line with consumer preferences, the shop anticipates continuing to grow in popularity, potentially enhancing the experience for future couples seeking personalized jewelry. As the holiday season approaches, these insights will aid in crafting memorable experiences for customers looking to celebrate love in a thoughtful and engaging manner.