Classic Wines of California Teams Up with Next Century Spirits for Diverse Offerings

In a significant partnership that promises to invigorate the California spirits market, Classic Wines of California has joined forces with Next Century Spirits (NCS), a North Carolina-based company known for its innovative approach to distilled beverages. This collaboration aims to offer California retailers and consumers cutting-edge spirits that prioritize exceptional quality and creativity, reflecting the latest trends in the beverage industry.

Classic Wines of California, operated under the prestigious Bronco Wine Company, has made a name for itself as a premier distributor within the state. The company is not only known for its diverse wine offerings but also for its commitment to expanding into high-quality spirits. With a focus on delivering more than just mere quantity, Classic Wines emphasizes a deliberate selection process to enhance the diversity of available products to meet evolving customer preferences.

As Casey Tedd, the Executive Vice President of Classic Wines, stated, “Next Century Spirits embodies a fresh perspective in today’s beverage landscape. Their products resonate with both creativity and quality, which is exactly what our consumers are looking for.” The partnership aims to amplify the accessibility of Next Century's top-tier spirit brands, ensuring California customers can find and appreciate these innovative offerings conveniently.

Next Century Spirits boasts an impressive range of products across its portfolio, including famous names such as Nue Vodka and Blue Chair Bay Rum, among others. Notably, their production technique utilizes the patented Spiranova™ process, which accelerates flavor development in a natural manner. This innovative approach has garnered the company numerous accolades, including over 35 gold medals and the esteemed title of North Carolina Distillery of the Year in 2023.

The decision to expand into California is strategic for NCS as it represents a vital market for growth. Co-CEO Anthony Moniello emphasized the need for partnership with a distributor that mirrors their values in quality and execution. He remarked, “We recognized Classic Wines of California as a companion that shares our vision for excellence and creativity. With their robust networks and reputation, we are excited to take this leap together.”

Classic Wines' ongoing efforts to diversify and innovate its product lineup are evident in this latest addition, reinforcing its commitment to delivering brands that tell a story. This partnership not only enhances their portfolio but also opens up fresh opportunities for retailers to engage consumers with original and high-caliber products.

The groundwork is being laid for potential growth on both fronts, as both companies look forward to navigating the dynamic landscape of California's beverage market. Classic Wines’ established logistics and distribution capabilities, paired with Next Century's award-winning spirits, are set to create a synergy that benefits both retailers and consumers alike.

As the collaboration unfolds, it underscores the essence of modern partnerships in the beverage industry—driven by innovation, creativity, and a consumer-centric approach. With upcoming launches and promotions surrounding this partnership, the expectation is high for what lies ahead in California’s ever-evolving beverage market.

About Classic Wines of California: A respected name in beverage distribution, Classic Wines of California operates across multiple locations, from Santa Rosa to Palm Desert, ensuring smooth logistics and reliable service. They prioritize high-quality, family-owned, and innovative beverage offerings. For further insights into their portfolio, visit Classic Wines of California’s website.

About Next Century Spirits: NCS is a renowned distilled spirits company specializing in a unique portfolio of innovative brands, as well as private label solutions. Recognized for their craftsmanship, they offer a range of spirits that cater to various consumers and occasions. To learn more about their products, visit Next Century Spirits’ website.

Topics Consumer Products & Retail)

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