#China #Shenzhen #Amos Food Group #Candy Festival #Sweet Innovations

The 2026 Amos International Candy Festival: A Celebration of Sweet Innovations

The Amos International Candy Festival 2026 marked a significant gathering of industry experts and enthusiasts, resulting in three days filled with celebration, innovation, and collaboration. Hosted in Shenzhen, often referred to as China’s Silicon Valley, the event attracted distributors, creators, and leaders from nearly fifty countries. This festival was not just about candy; it was a vibrant celebration of joy and health through the delightful world of confectionery.

Amos Food Group: 20 Years of Sweet Innovation

Established over two decades ago, Amos Food Group has dedicated itself to exploring new avenues within the candy business. It took on two crucial roles: as a global innovator in candy aimed at promoting joy and health and as an ambassador that connects people, cultures, and communities. The festival brilliantly showcased these identities through consumer experiences, industry dialogues, product innovations, and social impact initiatives.

The Carnival of Candy: An Interactive Experience

The festival kicked off with the International Carnival of Candy, which transformed Shenzhen’s Talent Park into a whimsical universe dedicated to candy. The event featured interactive experiences, captivating performances, character parades, and creative installations, creating an environment that encouraged play and exploration. Mr. Amos Ma, the founder and CEO of Amos Food Group, officially opened the festival. An eye-catching drone show lit up the night sky, displaying candy-inspired images and the message: “Amos delights the world with sweets in Shenzhen.” This playful ambition aimed to foster a recurring cultural event that marries candy, creativity, and international communities.

The Global Forum: Happiness and Health in Focus

The Global Candy Forum brought together international experts from science, market analysis, confectionery, nutrition, and retail to discuss the industry’s future based on two continuous consumer demands: happiness and health. NielsenIQ and Innova Market Insights analyses provided insights into evolving market trends. Notable speakers, including Audra Vogler, Vice President of NCSA, and Nobel Prize winner Professor Aaron Ciechanover, contributed to discussions on how joy and health can shape the next chapter of the global confectionery industry. Furthermore, the forum introduced the Double H Global Sweet Value Co-Creation initiative, emphasizing the need for advanced product innovation, stricter quality standards, and sustainable growth.

A Bridge to Innovation: The Distributor Conference

During the Distributor Conference, Amos Ma outlined Amos Food Group's long-term sustainable innovation ecosystem, revealing five key methodologies. These included the Six Senses innovation approach, scenario-based innovation, cross-border innovation, AI-based innovation, and functional nutrition innovation. Elaine Wu, Executive Vice President of Amos Food Group, unveiled exciting new products under the AMOS Creative Candy and Biobor Nutritional Gummies ranges. Among these, the To-yah Doodle Egg combines creativity with candy enjoyment, while ZestPuck guarantees bold taste experiences. Additionally, Biobor introduced its latest nutritional innovations, highlighting its mission to provide sweet food for families around the world.

Social Responsibility: The Sweet Messenger Initiative

Amos also extended its sweet messaging toward social responsibility. During the festival, they announced a partnership with the Yao Foundation, led by former NBA superstar Yao Ming, to launch the “Sweet Ambassadors” youth basketball development program aimed at supporting sports activities for underprivileged communities. This initiative reflects Amos’s broader commitment to social responsibility, promoting support for children with disabilities and assisting refugee children through candy donations. The company’s recognition with the 2025 Sino-European Corporate ESG Best Practices Award underlines this commitment.

A Shared Sweet Future

The festival spotlighted Amos's dual roles as a Sweet Innovator and a Sweet Messenger, highlighting the company's mission to continuously reinvent the world of candies while fostering community connections. Looking forward, Amos plans to maintain its focus on joy and health, strengthen global partnerships, and provide even more delightful and enriching moments to consumers worldwide.

About Amos Food Group

Founded in 2004, Amos Food Group is an international leader in the candy industry, integrating production, R&D, and brand management capabilities across over 80 markets globally. Offering innovative products ranging from AMOS’s Peelerz and 4D Gummies to Biobor’s nutritional gelatin candies, Amos continues to deliver joyful and enriching taste experiences to consumers globally.