Exciting POP-UP Event by AMUSE: Experience Vegan Beauty in Harajuku

AMUSE's POP-UP Event in Harajuku: A Vegan Beauty Extravaganza

Korean beauty brand AMUSE is set to thrill beauty enthusiasts with its exclusive POP-UP EVENT in Harajuku, hosted at @cosme TOKYO on June 4-10, 2025. This event promises a delightful showcase of the brand's latest offerings under the theme of 'Clean & Vegan Beauty'.

Experience AMUSE's Latest Products

During this week-long event, attendees can immerse themselves in a variety of unique products including the AMUSE Mini Tint Collection featuring the Duty Tint and Gel Fit Tint. Notably, the spotlight will shine on the limited-edition AMUSE x Hello Kitty collaboration, which will also debut during this event.

Shoppers will have the opportunity to try out these exciting items in-person and purchase their favorites right away! The AMUSE x Hello Kitty limited edition collection is inspired by a tropical vacation theme, promising a fun summer vibe with products available in both variety shops and drugstores starting June 4.

Exclusive Event Features

Event Details

- Dates: June 4 (Wed) – June 10 (Tue)
- Location: @cosme TOKYO 1F, 〒150-0001 Shibuya, Tokyo, Japan
- Access: 1 minute walk from JR Harajuku Station or Tokyo Metro Meiji Jingu-mae Station (Exit 2 or 3)
- Hours: 11:00 AM – 9:00 PM

Special Attendee Benefits

Visitors will also enjoy some fantastic special gifts and novelties based on purchase amounts. For the first 500 guests each day, there will be:

- Reusable tote bags
- AMUSE GIRL keyrings
- Daisy Tint Rings

In addition, those who add AMUSE on LINE will receive a complimentary Beige Tone-Up 365 Vegan Sun Cream (5ml).

Purchase bonuses include a mini-size Ceramic Skin Perfector Cushion (1.5 Natural) for every buyer, while customers spending over 4,000 yen will receive the Face Diamond Highlighter. Those who spend beyond 7,000 yen will be gifted the exclusive 'My AMUSE Pouch' (limited to 100 per day).

Explore AMUSE's Exciting Product Line

AMUSE boasts a range of must-have products:

- Powder Lip & Cheek (4g, ¥1,760): A lightweight formula with blurring powder for a soft, natural finish.
- Duty Tint (4g, ¥1,760): Offers a watercolor-like tint with a refreshing, non-sticky finish, featuring 35% water content for ultimate hydration.
- Gel Fit Tint (3.8g, ¥1,650): This gel tint provides a long-lasting, vibrant color that adheres smoothly to lips for a gorgeous look.
- Bebe Tint (3.8g, ¥1,650): A 3-in-1 water oil tint that combines stunning color, lip plumping, and care for a beautiful 'baby-like' pout.

About AMUSE

Founded in 2018 in Seoul, AMUSE is a pioneering vegan wellness beauty brand. Dedication to highlighting natural beauty drives their innovative product lines. With the addition of Wonyoung from K-pop group IVE as their model since September 2023, their popularity is skyrocketing, expanding into Japanese variety shops and online marketplaces like Qoo10 and Rakuten.

Staying ahead in the K-beauty landscape, AMUSE focuses on vegan certified products, marrying fashion, art, and makeup. By utilizing virtual models and cutting-edge visuals, they are redefining beauty trends as they sweep across global Gen Z audiences.