#USA #Nashville #Custom Channels #CREATE 2025 #restaurant branding

A Musical Revolution in Restaurant Branding at CREATE 2025

In the ever-evolving landscape of the restaurant industry, music has emerged as a pivotal element that shapes brand identity and customer experience. Recognizing this trend, Custom Channels, a Denver-based company specializing in curated music for business environments, has taken a significant step by becoming the Official Music Sponsor of CREATE 2025. This event is set to take place from October 15 to 17 at the Omni Nashville Hotel and is designed for emerging restaurant entrepreneurs.

The Role of Music in Brand Identity

Custom Channels aims to underscore the critical role that music plays in creating a distinctive restaurant brand identity. According to CEO Joe Comer, music is vital for young restaurateurs who appreciate its impact on brand perception. “Music can help create and solidify a restaurant's entire brand image,” Comer explains. This sponsorship allows Custom Channels to showcase its unique capabilities at an essential conference for new restaurant leaders.

As the first-ever Official Music Sponsor of CREATE 2025, Custom Channels will provide a carefully selected playlist that will resonate throughout the conference. Attendees will enjoy this music both during agenda sessions and in the hotel's lobby, enhancing the overall environment of the event. Furthermore, attendees will also have an opportunity to hear Custom Channels' music in all public spaces of the Omni Nashville Hotel, where the conference is being held. This integration promotes a cohesive experience between the event and the venue.

Events Highlighting Custom Channel's Commitment

The CREATE conference features several high-profile events, including a keynote address from Brett Schulman, Co-Founder and CEO of CAVA, one of the fastest-growing restaurant chains in the U.S. Comer's collaboration with CAVA illustrates how music has bolstered its brand over time, making this partnership a perfect fit for the conference.

Adding to the excitement of the conference is a special live performance by music legend John Oates, supported by BMI (Broadcast Music, Inc.), another important partner for Custom Channels. BMI, an agency that safeguards the interests of recording artists, emphasizes that music serves as a key element in shaping unique brand experiences for restaurateurs. Dan Spears, Vice President of Industry Relations at BMI, expressed enthusiasm for how organizations like Custom Channels and BMI collaborate to support artists and ensure they receive fair compensation through their Performing Rights Organizations (PROs).

“This collaboration is crucial for the success of artists and promotes a fair industry,” Spears explains. This commitment to fair compensation and artist recognition is essential in the context of an industry that thrives on creativity and collaboration.

Curated Music Experience at CREATE 2025

Comer highlighted that this year's CREATE conference is not just about music; it’s about presenting a carefully curated, brand-authentic, and fully licensed musical experience. This approach aims to both entertain and engage attendees at the conference, making it more than just a series of discussions and talks.

With a subscription model that has supported 10,000 businesses over the past 25 years, Custom Channels exemplifies its commitment to delivering high-quality music. Their platform features handpicked songs that eliminate commercial interruptions and maintain a consistent sound quality—ideal for creating a vibrant atmosphere.

Through this partnership with CREATE 2025, Custom Channels is set to revolutionize the role of music in the restaurant industry. By emphasizing the importance of music for emerging restaurateurs, they are paving the way for innovative branding strategies that connect deeply with consumers. This event represents a significant milestone in leveraging music's potential to enhance the dining experience and solidify brand identity across the restaurant sector.

To learn more about Custom Channels and their music solutions, visit www.CustomChannels.net.

As the lines between food and music become increasingly blurred, the impact of well-curated soundscapes in restaurant settings is only beginning to be explored. The upcoming CREATE 2025 conference promises to shed light on these ideas and foster a community that recognizes the value of music in creating unforgettable brand experiences.