Pokeworks to Launch First Multi-Unit Development Deal in Minnesota

Pokeworks Expands Its Horizons in Minnesota

Pokeworks, recognized as the fastest-growing fast-casual poke brand globally, is making notable strides by announcing its very first multi-unit deal in Minnesota. This venture marks an exciting entry into the state’s vibrant culinary scene, highlighting the brand's commitment to bringing healthy dining to communities across the U.S. The deal comes in partnership with local entrepreneurs Louise and Kris Daniels, who are eager to introduce this innovative dining concept to the Twin Cities area.

Embracing the Poke Culture

With a growing awareness and love for poke among Midwestern residents, the Daniels couple believes the time is ripe to introduce this flavorful and nutritious Hawaiian dish. Louise expressed her enthusiasm, stating, “As Minnesotans, we believe that poke is still being discovered in the Midwest, but that it has a proven track record with those who have tried it.” Their vision is clear: to create a vibrant atmosphere where patrons can indulge in delicious, health-conscious meals.

The Business Framework

In embarking on this venture, Louise and Kris recognize the importance of a solid business model. They sought to leverage Pokeworks' established systems and training methodologies to ensure success in a new market. By doing this, they aim to provide consistently high-quality poke offerings in each of their three upcoming locations. Their motivation stems from a shared goal to foster a community that embraces healthy eating habits, and they believe that the Pokeworks ethos aligns perfectly with this initiative.

Kris emphasized the strong appeal of Pokeworks, stating, “Pokeworks stood out to us with their successful history and business model, strong leadership team, and, of course, their delicious menu.” The values that underpin the Pokeworks brand resonate deeply with the Daniels, guiding their approach to building a meaningful dining experience for their patrons.

Backgrounds that Strengthen their Mission

Before embarking on their Pokeworks journey, Louise brought her skills from a career as a Program Manager in a prominent medical device company, focusing on health and efficiency. Kris, on the other hand, has a rich background in training and consulting, having made the leap to entrepreneurship in 2022 by operating a franchise of Scooter’s Coffee. Their combined experiences bring a unique blend of operational excellence and community focus, which they are excited to channel into their new Pokeworks locations.

A Fresh Take on Dining

Pokeworks has made a name for itself with its customizable poke bowls, burritos, and salads, grounded in the deliciousness of Hawaiian flavors. The brand promotes a healthy lifestyle by utilizing high-quality, sustainable ingredients. Their signature Poke Your Way® option enables guests to customize their meals according to their dietary preferences, ensuring inclusivity for everyone—be it vegan, gluten-free, or simply those looking for a healthier meal.

“Together, we’re now excited to combine our unique strengths and experiences to embark on a new journey with Pokeworks,” the duo added, reflecting their commitment to creating a space where delicious meals intersect with positive community interactions.

Peter Yang, co-founder and Chief Development Officer of Pokeworks, expressed excitement about this expansion, stating, “We couldn’t have chosen better partners for the flagship locations in the state. Louise and Kris share our passion and love for poke.”

The Conclusion

Founded in 2015, the Pokeworks brand has expanded significantly, becoming a leader in the fast-casual dining scene with a reputation for high-quality poke. Currently, with over 72 locations across various states and even expanding internationally, this new Minnesota endeavor is poised for success. For those interested in the franchise opportunities or wanting to know more about Pokeworks’ offerings, further information can be accessed at their franchise website.

Opening in Minnesota is just the next step in Pokeworks' mission to spread the joy of poke and contribute to a healthier dining culture nationwide.