#Japan #Tokyo #Imajina Corporation #Branding Seminar #Philosophy Integration

Unlocking Organizational Branding Through Personalization

In today's rapidly evolving business landscape, effective organizational branding hinges on embedding company values into the daily lives of employees. Imajina Corporation, headquartered in Tokyo's Chiyoda Ward, has emerged as a leader in helping more than 2,900 companies align their branding strategies with their corporate philosophy. On May 14, 2025, Imajina held a groundbreaking seminar in Marunouchi, Tokyo, focusing on the essential concept of personalization in understanding and internalizing company values.

Current Trends among Young Employees

A concerning trend has emerged among the younger workforce: a growing number of young employees struggle to view their careers and growth as personal responsibilities. Many express feelings of uncertainty regarding their future aspirations and the path they wish to follow. Surveys reveal that these issues are prevalent, creating a significant barrier to personal development and corporate vitality. A workforce lacking clarity in career progression not only impairs individual growth but also threatens the overall competitive advantage of organizations.

The Primary Obstacle to Ideology Integration: Personalization

For sustained growth, it is vital that a corporate philosophy and vision deeply resonate with and integrate into the daily activities of each employee. However, simply being aware of these values is not enough; many employees fail to perceive them as personal matters. This disconnect from the company's vision can prevent employees from linking their roles and missions to the broader ideology, thus stifling active engagement in their work.

Sharing Practical Knowledge for Fostering Personalization

During the seminar, Imajina’s President, Yoshiki Sekino, drew on extensive consulting experiences with over 2,900 companies to outline effective strategies for fostering this sense of personalization within organizations. He highlighted both domestic and international success stories, offering practical approaches to help organizations embody their philosophies into personal pursuits. Participants expressed their admiration, noting, “I've realized the importance of translating our values into everyday language for each employee,” and “I want to reassess how I engage with my team.”

Insights from Post-Seminar Feedback

The feedback gathered through post-seminar surveys revealed common concerns such as, “How can we specifically advance personal engagement with our corporate values?” and “Our group companies struggle to internalize the parent company's philosophy.” This highlights a prevalent issue in larger corporate groups where the core values fail to reach employees effectively, thus hindering proactive, value-driven actions on the ground level.

Imajina’s Commitment to Continued Engagement

Imajina remains dedicated to enhancing the sharing of practical knowledge related to philosophy integration and organizational branding. The company aims to support both corporate and individual growth by continuing to disseminate valuable insights in this arena.

About Imajina Corporation

With an impressive track record of branding support extending to over 2,900 companies, Imajina specializes in consulting for philosophy integration, talent development, and organizational strengthening. Recognized as a leading company in internal branding, Imajina plays a pivotal role in fostering sustainable growth for businesses.
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Contact Information

• - Company: Imajina Corporation
• - Contact Person: Minami Aoe
• - Phone: 03-3511-5525
• - Fax: 03-3511-8228
• - Email: [email protected]